Empowering LG Home Energy Solutions: Turning the power up on inbound leads.
- Limited awareness and understanding of LG Home Energy Solutions in the market.
- Dealing with a global recall on 1000’s of battery’s that have damaged the brand.
- Need for a cost-effective lead generation strategy to attract potential customers for the installer network.
- Competition from other players in the home solar energy solutions industry.
Creative StrategyTheHypeSociety initiated the campaign with a compelling and visually appealing creative strategy. Engaging visual content and captivating copy were designed to communicate the benefits and uniqueness of LG Home Energy Solutions. The creatives were tailored to resonate with the target audience’s interests and concerns related to energy consumption and sustainability.
Key MessagesCrafting key messages that emphasised the advantages of LG’s solar energy solutions was crucial. TheHypeSociety focused on clear and concise messaging that highlighted the RRP, environmental benefits, and the reliability of LG’s technology. These messages were woven into the various campaign elements to create a consistent narrative.
Audience DevelopmentTheHypeSociety conducted thorough research to identify and understand the target audience. Demographics, interests, and online behaviour were taken into account to create buyer personas. By understanding the audience’s needs, the campaign aimed to provide tailored solutions and content that would resonate with potential customers.
TargetingLeveraging the detailed buyer personas, TheHypeSociety implemented precise targeting strategies across Facebook, Instagram, and Google Ads. Specific criteria, such as location, demographics, and online behaviour, were used to ensure the ads reached individuals most likely to be interested in LG’s home solar energy solutions.
Continuous optimisation played a pivotal role in the success of the campaign. TheHypeSociety regularly monitored the performance of ads, analysed data, and made strategic adjustments to enhance campaign effectiveness. This involved A/B testing, refining audience targeting, and optimising ad placements to achieve the best results within the set budget.
Review / Testimonial – Aaron Lee: General Manager, Energy Solutions Australia ⭐️⭐️⭐️⭐️⭐️
“Great work by Ryan and the team at THS.
The effort put into ensuring a successful campaign was brilliant and assisted LG Energy Solution to generate hundreds of leads for our valued installers”.
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The campaign exceeded expectations by generating over 360 high-quality leads, demonstrating the effectiveness of the strategy.
COST PER LEADS
The cost per lead was impressively low at $23, showcasing TheHypeSociety's ability to optimise the campaign efficiently and deliver cost-effective results.
Increased Brand Awareness
The campaign not only generated leads but also significantly increased LG Home Energy Solutions' brand awareness in the target market.