Empowering LG Home Energy Solutions: Turning the power up on inbound leads.

In an era where sustainable living is a priority, LG Home Energy Solutions aimed to propel their home solar energy solutions to the forefront. To achieve this, they collaborated with TheHypeSociety to create a comprehensive inbound lead generation campaign. TheHypeSociety’s strategic approach encompassed creative strategy, key messaging, audience development, targeting, and optimisation across various channels, resulting in a successful campaign that garnered over 360 leads at an impressive $23 cost per lead.

Client Background

LG Home Energy Solutions, a leading player in the renewable energy sector, sought to leverage their expertise in solar energy solutions. With a commitment to sustainability, they aimed to increase awareness and attract potential customers interested in adopting solar solutions for their homes.

Challenges

Limited awareness and understanding of LG Home Energy Solutions in the market.
Dealing with a global recall on 1000’s of battery’s that have damaged the brand.
Need for a cost-effective lead generation strategy to attract potential customers for the installer network.
Competition from other players in the home solar energy solutions industry.

TheHypeSociety's Approach

Creative Strategy

TheHypeSociety initiated the campaign with a compelling and visually appealing creative strategy. Engaging visual content and captivating copy were designed to communicate the benefits and uniqueness of LG Home Energy Solutions. The creatives were tailored to resonate with the target audience’s interests and concerns related to energy consumption and sustainability.

Key Messages

Crafting key messages that emphasised the advantages of LG’s solar energy solutions was crucial. TheHypeSociety focused on clear and concise messaging that highlighted the RRP, environmental benefits, and the reliability of LG’s technology. These messages were woven into the various campaign elements to create a consistent narrative.

Audience Development

TheHypeSociety conducted thorough research to identify and understand the target audience. Demographics, interests, and online behaviour were taken into account to create buyer personas. By understanding the audience’s needs, the campaign aimed to provide tailored solutions and content that would resonate with potential customers.

Targeting

Leveraging the detailed buyer personas, TheHypeSociety implemented precise targeting strategies across Facebook, Instagram, and Google Ads. Specific criteria, such as location, demographics, and online behaviour, were used to ensure the ads reached individuals most likely to be interested in LG’s home solar energy solutions.

Optimisation

Continuous optimisation played a pivotal role in the success of the campaign. TheHypeSociety regularly monitored the performance of ads, analysed data, and made strategic adjustments to enhance campaign effectiveness. This involved A/B testing, refining audience targeting, and optimising ad placements to achieve the best results within the set budget.

Review / Testimonial – Aaron Lee: General Manager, Energy Solutions Australia ⭐️⭐️⭐️⭐️⭐️

“Great work by Ryan and the team at THS.
The effort put into ensuring a successful campaign was brilliant and assisted LG Energy Solution to generate hundreds of leads for our valued installers”.

Campaign Results

Conclusion

TheHypeSociety’s strategic approach to creative development, messaging, audience targeting, and ongoing optimisation proved instrumental in LG Home Energy Solutions’ success. This case study highlights the importance of a comprehensive and data-driven approach in creating successful inbound lead generation campaigns, ultimately driving business growth and brand recognition.