Stop
guessing.
Four weeks of senior-led research and strategy before a single dollar of your media budget is spent.
Most agencies
launch first.
Then guess.
DECODED closes every knowledge gap before the next phase starts. By launch, we know your business better than agencies who've worked with you for years.
No baseline before launch
Budget gets spent before anyone knows what works in your market.
Creative that blends in
No competitor analysis means ads that look like everyone else’s.
Vanity-metric reporting
Reach and clicks replace the revenue conversation.
Strategy built on assumptions
Audience, competitors and positioning are guessed, not researched.
Juniors after the pitch
The senior strategist closes the deal, then disappears.
7 phases.
Zero guesswork.
Tap a letter to see what happens and what you receive.
Diagnose
We learn your business at a commercial level: revenue model, customer journey, constraints and growth ambitions.
Evaluate
We audit everything currently live in market (channels, data, creative) and benchmark it against your industry.
Compete
We map who you're up against, where the gaps are and exactly how you win.
Outline
Findings presented. Your ambitions become 30/60/90-day commercial targets, agreed and locked.
Define
We build the full strategy and present it in Week 3. Every decision explained and commercially justified.
Execute
Creative production, tracking and campaign build. Everything production-ready and approved before go-live.
Dominate
Live in market. Weekly optimisation, monthly reports, quarterly reviews and a roadmap that evolves with you.
Intelligence
in numbers.
“Big thanks to Shawn for pushing Black Friday on me. We had a massive day and a massive month.”
“Highly responsive and agile in their approach as well as always thinking proactively to help optimise the campaigns.”
“Very happy with the brand strategy work, website development and SEO and want to keep going with these areas.”
Don't take
our word for it.
“In the first 2 months our leads jumped by 27% and they also helped with sales advice on how to convert the overflow of leads we could not manage. 12 months in and they are now classed as our marketing department.”
“The effort put into ensuring a successful campaign was brilliant and assisted LG Energy Solution to generate hundreds of leads for our valued installers.”
“They have helped grow our inbound enquiries significantly across multiple states. The service, support and results are everything that we could hope to get from our digital marketing agency.”
“Your boutique service is incredible. After working with 5 other agents, we were hesitant at first to work with The Hype Society but now only moving forward, not looking back.”
“Ryan and his team were fast and quick to market! We run large events and Ryan was able to successfully hit our target online ticket sales, which is crucial to the success of an event.”
“We have used The Hype Society for various projects and their level of honesty and professionalism is second to none. Ryan and the team consistently deliver and exceed expectations.”
“From designing our landing page to increasing our site traffic, they've done it all. Team is extremely honest and reliable and the best part is that they are very consultative.”
“The team at Hype Society were very understanding of our company goals and had great ideas and strategies to help us reach these goals.”
“The team at The Hype Society are professional, adaptable and are making a significant positive influence on my business. I highly recommend their services.”
“Ryan, Lily and the team at The Hype Society did an amazing job on our new website. Nothing was too hard, great communication and so easy to work with.”
“The team helped to create our brand, including logo, strap line and website development. We couldn't be more proud of the result.”
I built DECODED because guessing is expensive.
I've founded and run agencies across Australia and New Zealand. The pattern never changed: campaigns launched before anyone understood the business, and clients paid for the learning.
DECODED fixes that. Four weeks of real research before a dollar is spent, run by the same senior people who'll execute it. We cap the intake so I can stay close to every one.
If you're ready to stop guessing, I'd like to help you grow.
Built for
seven-figure ambition.
Scaling businesses, $1M–$10M
Growth has plateaued and you've tried the usual fixes.
Founders who want answers
Done with reports that say “reach is up” and nothing else.
Ready to invest seriously
You have a meaningful media budget and want it working harder.
Early-stage startups
Pre-revenue or under $500K a year? We'll suggest a better entry point.
Quick-win seekers
If you need ads live in 48 hours and strategy is optional, this isn’t it.
Micromanagers
DECODED needs one decision-maker, fast approvals and trust in the process.
We've heard
them all.
It depends on your business size, market and scope, so there are no cookie-cutter packages. Apply and we'll build a proposal specific to you.
Businesses that launch without a strategy typically burn 3–6 months, and tens of thousands, figuring it out in market. DECODED pays for itself in the first month of execution.
Most clients see measurable improvement within 30–60 days of launch. More intelligence up front means faster results in market.
Most agencies start with execution. We start by diagnosing why it didn't work, before we touch your budget. If we can't see a clear path to growth, we'll tell you.
Yes. We audit what's running, find what's working and redirect spend to higher-performing channels and creative.
DECODED is a standalone engagement. Ongoing execution is a separate conversation. We keep clients through results, not lock-in contracts.
Yes. We have offices in Melbourne, Brisbane and Auckland and work with businesses across Australia and New Zealand.
We'll tell you clearly why, and point you to the right next step for where your business is now.
5 businesses.
Per month.
Maximum.
We only take on businesses we're confident we can grow. If October is full, we'll hold your application for November 2026.
We review within 48 hours
A senior strategist reads every application. If it's not a fit, we'll tell you straight.
A 30-minute fit call
We talk through your goals, your numbers and what DECODED would look like for you.
DECODED starts
Accepted businesses begin Week 1 of the October 2026 intake.
Apply for DECODED
We'll review your application and reply within 48 hours.