Answers that help you move forward.
Straight answers on strategy, paid media, SEO, content, websites and working with TheHypeSociety.
Most asked questions
The questions we hear most often from brands thinking about working with us.
We typically work with brands spending $5,000 to $10,000 or more a month on paid media. That level gives campaigns enough data to learn quickly and scale what works.
Our management fees are tied to outcomes, not hours, so our investment is aligned with your growth. If you're not sure where you sit, a free Growth Audit will tell you what budget your goals actually need.
Most clients see measurable improvements in cost per lead and return on ad spend within the first 60 days.
That speed comes from doing the research first. Our DECODED process finds the highest-impact opportunities before launch, so campaigns go live with a plan rather than a guess. SEO and brand work compound over a longer horizon, and we set realistic milestones for each.
We put strategy before spend. Every engagement starts with DECODED, four weeks of senior-led research and strategy before a single dollar of media is spent.
Creative and performance sit under one roof, and our AI engine, Hyperdrive, reads your accounts every 24 hours so our specialists always know where to act. You get revenue outcomes, not vanity metrics.
DECODED is our 7-phase Growth Intelligence program: Diagnose, Evaluate, Compete, Outline, Define, Execute and Dominate.
Over four weeks we learn your business at a commercial level, audit everything live in market, map your competitors, agree 30/60/90-day targets and build the full strategy. Campaigns go live in week five, then we optimise weekly and report monthly.
Your account is run by the senior team who built your plan. No handoffs and no junior account managers.
You'll have one senior contact, supported by our paid media specialists, SEO specialists, growth strategists and in-house creative team.
Filter the noise
We typically work with brands spending $5,000 to $10,000 or more a month on paid media. That level gives campaigns enough data to learn quickly and scale what works.
Our management fees are tied to outcomes, not hours, so our investment is aligned with your growth. If you're not sure where you sit, a free Growth Audit will tell you what budget your goals actually need.
Most clients see measurable improvements in cost per lead and return on ad spend within the first 60 days.
That speed comes from doing the research first. Our DECODED process finds the highest-impact opportunities before launch, so campaigns go live with a plan rather than a guess. SEO and brand work compound over a longer horizon, and we set realistic milestones for each.
We put strategy before spend. Every engagement starts with DECODED, four weeks of senior-led research and strategy before a single dollar of media is spent.
Creative and performance sit under one roof, and our AI engine, Hyperdrive, reads your accounts every 24 hours so our specialists always know where to act. You get revenue outcomes, not vanity metrics.
DECODED is our 7-phase Growth Intelligence program: Diagnose, Evaluate, Compete, Outline, Define, Execute and Dominate.
Over four weeks we learn your business at a commercial level, audit everything live in market, map your competitors, agree 30/60/90-day targets and build the full strategy. Campaigns go live in week five, then we optimise weekly and report monthly.
Your account is run by the senior team who built your plan. No handoffs and no junior account managers.
You'll have one senior contact, supported by our paid media specialists, SEO specialists, growth strategists and in-house creative team.
Request a free Growth Audit or apply for DECODED. We'll review your business, goals and what's currently live, then tell you clearly whether we're the right fit.
If we are, we kick off with a commercial discovery session and build your strategy from there.
A Growth Audit is a no-obligation review of your marketing. We look at your channels, data and competitors and show you where growth is being left on the table.
You walk away with clear priorities, whether or not you go on to work with us.
We work with emerging brands, scale-ups and established companies. What matters most is ambition, a willingness to collaborate and a budget that matches your goals.
Our clients range from local service businesses to national brands such as LG Energy Solution and Cloudstaff.
We've driven results across automotive, energy and solar, fashion, retail, fitness, professional services, hospitality and more.
We work with both eCommerce and lead generation brands.
We have offices in Melbourne (530 Collins Street), Brisbane (80 Ann Street) and Auckland (Commercial Bay Tower).
We work with brands right across Australia and New Zealand.
You get a monthly growth report and a quarterly review, built around the commercial targets we agree during DECODED: leads, sales, revenue and cost per acquisition.
We report on what moved the business, not just impressions and clicks.
Management fees are tied to outcomes, not hours. We scope every engagement to your goals and channels, so you only pay for what moves the needle.
We'll give you a clear proposal after your audit, with no surprises.
Four weeks. Week one covers Diagnose, Evaluate and Compete. Targets are agreed in week two, the strategy is presented in week three and the campaign build happens in week four.
From week five you're live in market, with weekly optimisation, monthly reports and quarterly reviews.
Each phase has clear deliverables, including a customer profile, channel audit, competitor landscape map, KPI framework, budget allocation, channel strategy, creative brief and campaign calendar.
Once you're live you also receive a monthly growth report, a quarterly review and a 12-month roadmap.
DECODED is senior-led, so we cap each intake to protect the quality of the work.
Applications are reviewed within 48 hours, and we'll tell you clearly if it isn't the right fit.
Hyperdrive is our AI engine. Every 24 hours it reads your ad, SEO and analytics accounts, maps performance to your strategy and sets the day's priorities.
Our senior specialists then act on those priorities. The engine is AI. The edge is human.
No. Hyperdrive tells us where to look. Our specialists decide what to do.
AI spots the signal faster, so our media buyers, SEO leads and strategists spend less time diagnosing and more time executing.
Google Ads works for a wide range of businesses because it reaches people who are already searching for what you sell.
Whether it's right for you depends on your industry, audience, margins and goals. We assess this in your audit before recommending any spend.
You'll usually see traffic within the first week. It typically takes a few weeks to gather enough data to optimise campaigns towards peak performance.
We share regular updates throughout, so you always know what's working and what we're changing.
We manage Search, Shopping, Performance Max and YouTube campaigns.
The mix depends on whether you sell online, generate leads or need to build awareness, and we build it around your targets.
That's usually a good sign. It shows there's demand in your market.
During DECODED we map exactly what competitors are doing, find the gaps and build campaigns and creative designed to stand out rather than blend in.
We manage campaigns across Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube and Pinterest, as well as BVOD and outdoor media.
Your platform mix is decided by your audience, goals and budget, not by what's trending.
Yes, when the creative and targeting are right. Meta remains one of the most efficient ways to reach new customers and retarget warm audiences at scale.
Most underperforming Meta accounts have a creative problem, not a platform problem. That's why our in-house creative team builds ads specifically for performance.
Creative fatigues faster than most brands expect, especially in prospecting campaigns. We watch performance daily and refresh ads as soon as results start to slip.
Hyperdrive flags fatigued creative automatically, so new assets are ready before costs rise.
If your customers are on TikTok, it can be one of the most cost-effective places to build attention. It isn't just for young audiences any more.
TikTok rewards native, entertainment-first content, so ads need to feel like content people want to watch. We'll tell you honestly whether it suits your audience.
UGC (user-generated content) is content made by real customers, creators or advocates rather than the brand itself.
It works because people relate to real people using a product more than to polished ads. In paid campaigns, UGC often drives stronger engagement and lower acquisition costs.
We find the right creators for your audience, brief them on your messaging and manage production, approvals and delivery.
We also secure full usage rights, so you can use the content across paid social, your website, email and in-store.
Short-form video and UGC, product and lifestyle photography, graphic design, ad scripts, website and landing page copy, email sequences, and SEO content.
Everything is created in-house by our creative team and built to perform, not just to look good.
Yes. We offer full social media management, including strategy, content planning, production, posting and community management.
Most clients work with us on weekly or monthly content shoots to build a consistent library for organic posting.
Organic social builds community and trust with the people who already follow you. Paid social puts your message in front of new audiences and drives measurable sales and leads.
The strongest brands run both: organic content proves what resonates, and paid media scales it.
AI search optimisation means making sure your brand appears in AI-generated answers from Google's AI Overviews, ChatGPT, Perplexity and similar tools, not just in traditional search results.
It builds on strong SEO foundations: clear, authoritative content, technical health and a brand that is cited across the web.
SEO compounds over time. Technical fixes can lift performance within weeks, while competitive rankings usually build over several months.
We set clear milestones and report on rankings, organic traffic, leads and conversions so you can see progress along the way.
Keyword research, technical audits and fixes, on-page optimisation, content creation, link building and ongoing performance monitoring.
Every campaign is shaped around your market and the searches that actually lead to revenue.
It depends on the size of your website, how competitive your industry is and the scope of work.
We give you a transparent quote after understanding your goals, with a plan focused on the pages and keywords that will move your business.
A typical website project takes 6 to 12 weeks from brief to launch, depending on scope and complexity.
You'll get a detailed timeline at the start, so you know exactly what happens at each stage.
Website costs vary with complexity, features and scope, from brand-led marketing sites to full eCommerce and lead generation platforms.
We provide a scoped quote based on your requirements and goals.
Yes. We design and build eCommerce websites on Shopify and WooCommerce, built for conversion, page speed and a great user experience.
Every site launches with SEO best practice built in, not bolted on.
Yes. We offer ongoing maintenance, security updates, plugin management and performance monitoring.
A website is a living asset, so we keep improving it as your business grows.
Brand strategy and positioning, brand identity and design (from logo to guidelines), and messaging and tone of voice.
Whether you're launching, rebranding or evolving, we build a brand designed to perform across every channel.
A strong brand makes every dollar of media work harder. People click, convert and come back more readily for brands they recognise and trust.
That's why we're built on brand, powered by creative and proven by performance.
It depends on your business. Ecommerce brands usually get the most from Klaviyo, while service and B2B brands often suit HubSpot.
We'll recommend the right fit in your audit and handle the move if you need one.
A welcome series, abandoned cart, browse abandonment, post-purchase and win-back flows do most of the heavy lifting.
Once they're built, they earn every day by catching customers who are already interested.
OOH (out of home) is any advertising people see outside the home, such as billboards and bus shelters.
DOOH is the digital version: screens that can change creative by time of day, day of the week or audience.
No. Digital screens and shorter bookings have made outdoor accessible for growing brands.
Targeting a few high-value areas, then supporting them with search and social ads, often beats a broad and expensive buy.
We track what happens around your sites during the campaign: brand searches, website traffic, leads and sales from those areas.
We also run digital ads alongside your outdoor media, so people who see your billboard can find you when they look you up.
Continue the conversation.
Found something that raised questions or highlighted an opportunity? Tell us a little about your business and we’ll come back with practical recommendations and clear next steps.