The Society
expect from TheHypeSociety
45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...
45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...
[Y]our Team
We are TheHYPESociety!
TheHypeSociety is the new breed agency. Born in Melbourne, we are a society of creatives, designers, strategists, growth marketers and data specialists who help unlock rapid growth for those who want the perfect mix of strategy, experience and execution above all else.
Our team has helped thousands of businesses over decades to achieve unparalleled commercial and strategic digital marketing outcomes.
The digital agency world is notoriously challenging for marketers and business owners to find and build performance-driven relationships—That’s where our society comes in. TheHypeSociety is a collective of in-house teams, partners and collaborators who will work strategically, commercially and creatively alongside you. Over the years, our founders and team members have worked inside many agencies in various sectors, including creative, performance, web, and commercial. We have carefully curated our team of experts united by a single goal, to create best in class campaigns and digital experiences for our customers and their customers.
Want to be a part of TheHypeSociety, then let us take you through our Journey.
[Y]our
team
Our society of experts are waiting to create your strategy
Clinton
SEO Specialist
Clinton brings more than 10 years of experience in digital marketing and SEO strategy and execution. His love for all things digital stems from being able to work with and help a wide variety of businesses and brands whose needs vary. Clinton’s work has pushed the boundaries and his successes leave brands with euphoric feelings, sales figures like you’ve never seen before and jam-packed booking systems!
Pairing Clinton’s magical search optimisation passion with his skills in data analysis, out-of-the-box ideas, and friendliness puts him at the forefront of search engine optimisation whilst genuinely understanding clients’ needs.
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Lily
Digital Performance Manager
Lily’s an experienced and enthusiastic digital marketing specialist with a passion for Brand, Social Media and digital strategy transformation.
Lily’s experience throughout multiple digital agencies and previous roles in website project management allows her to provide her clients with care as she creates a level of rapport that ensures a comfortable partnership.
Working with a portfolio that spans across many industries, Lily’s knowledge of e-commerce and lead generation marketing is second to none. Lily’s fresh perspectives and excitable attitude allows clients to really envision the growth their business will experience with her by their side.
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Ryan
Co-Founder & Co-CEO
Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan triumphantly founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety.
Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, and scalable business growth solutions.
Prior to the birth of TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagement with a diverse range of clients, including Evolve Skateboard, Bendigo Bank, Camp Australia, L’Oreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey (to name a few).
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Sophiia
Lead Social Strategist
Sophiia’s a social butterfly… we mean it! Sophiia’s background in client services and project management creates a deeper relationship with the brands and businesses she works with whilst her knowledge and skills in organic and paid Social Media Marketing allows her to execute digital advertising campaigns efficiently and effectively.
With a continuous hunger to lean into education surrounding a plethora of Paid Media platforms and a passion for advertising strategy, user behaviour psychology and brand, Sophiia is able to cater to new strategies in an ever-evolving industry.
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[Y]our
team
Our society of experts are waiting to create your strategy
Ollie
Head of Social
Ollie is a true digital native. He has grown up through the era of social media, digital marketing and e-commerce. Since the age of 18, Ollie has worked and owned digital media companies across three countries and has worked with 100’s of clients to assist them in social media marketing and digital strategy.
In 2015 Ollie was named #29 on Onalytica’s list of the top 100 social media marketing brands and influencers worldwide.
In 2019 and 2020, Ollie was also named on Planable’s list of the top #37 and top #50 respectively, social media marketers in the world.
Since joining TheHypeSociety as the Head of Social, Ollie has been instrumental in developing high-performance social media campaigns, from strategy to build, for all of our clients.
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Patricia
Senior Brand Designer
Patricia is a dedicated and sophisticated Senior Brand Designer with an abundance of experience and skill across multiple industries and businesses.
Patricia’s work delves into the depths of human connection to brand design, creating beautifully curated pieces for all clients seeking an evolution or revolution of their brand.
Taking care in understanding each business to ensure her designs align with business owners and objectives alike, Patricia creates sturdy brand design solutions that are made to last.
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Henry
SEO Specialist
Henry is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners.
Henry brings a wealth of excitement for search marketing, on-page optimisation, and user segmentation.
He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to increase leads and sales for our clients through organic search. At TheHypeSociety, Henry and the team have developed SEO strategies for some of Australia’s best brands.
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Maddison
Digital Performance Coordinator
Maddison’s passion in relationship building and organisation combined with her prior experience in marketing coordination makes her the perfect fit for our team.
Maddison’s mind is full of refreshing ideas and perspectives and she’s not afraid to dive headfirst into projects of all shapes and sizes. Her passion to learn and grow as a digital marketer paired with her communication and organisational skills provides clients and the wider team with a deeper level of care and understanding.
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Dejai
Co-Founder & Co-CEO
Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people; a focused leader who cares deeply about staff engagement and client experience. His core role and skill set ensures operational excellence within TheHypeSociety through managing, leading, and overseeing our business strategy, operations, legal, finance, and HR.
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Kristine
UX/UI Designer
Kristine is TheHypeSociety’s very own UX/UI designer, heading up online user behaviour research and website usability testing, she brings with her a tsunami of experience and knowledge in user-experience design.
Kristine's attention to detail and flair for all things user interface related allows her to understand consumer needs on a deeper level and make the perfect recommendations to clients.
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Sulna
Digital Performance Manager
Sulna is a passionate digital marketer specialising in Digital Performance management in our business.
Sulna’s experience in sales, marketing, education and corporate sectors allows her to apply knowledge and proven strategy to our client portfolio, whilst creating meaningful connections with the client’s she works with. There’s no task too big for Sulna’s go-getter attitude; a team player and true partner for all of our clients.
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Siba
Senior Admin Assistant
Siba is an accomplished Executive Assistant with a distinguished career spanning several years, during which she has consistently demonstrated exceptional organisational acumen, attention to detail, and unwavering commitment to supporting senior executives in both corporate giants and boutique firms. Her dynamic skill set, combined with a proactive approach to administration, has made her an invaluable asset in optimising executive productivity and efficiency.
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Brett
Head of Search
Brett is a passionate digital marketer with over a decade of experience across multiple facets, with a focus on PPC. He is experienced in working across multiple channels, including Google Ads, Microsoft Ads & Facebook, and he’s always looking for ways to streamline and automate processes where possible.
Brett’s experience is diversified across multiple third-party tracking platforms, including SA360, Marin & Kenshoo, and has used the products to drive ROI and brand awareness.
He is qualified across all Google Ads exams, including Search, Measurement, Display, Video & Shopping.
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Joyti
Head of Web
Joyti lives and breathes digital - with more than 15 years experience in a range of areas including Sales, Account Management, Leadership and Website Project Management, Joyti takes her understanding and passion for website development and marketing to the next level. With a deep love of the fast pace of our ever-evolving industry, exercising her creative brain, connecting with new people, problem solving and implementing functional strategies, Joyti’s management and execution of websites for clients from different industries with different goals shines through.
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Vince
Digital Designer
Vince joined TheHypeSociety with an extensive 20+ year background in retail packaging design. Throughout his journey with our team, Vince has been able to expand his expertise in digital and graphic design to provide strategically created advertising masterpieces to an array of industries. Vince’s passions and skill-set continues to provide valuable impact for client and brand strategies that include creative advertising and video creative.
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Gerald
Web Developer
Gerald is a passionate web developer with a specialty in WordPress websites. With almost a decade of experience in the industry, his ability to solve technical issues and work in various environments allows him to adapt and keep a level head in any circumstance when faced with new challenges. With his willingness to jump into new and arduous cenarios, Gerald has been part of some huge projects in the past including the development of an online platform called Asianconnect88 which is now utilised globally.
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Clients of TheHYPESociety
TheHypeSocietyTeam
Ryan Jenkins - CEO
Ryan Jenkins - CEO
Dejai Scott - COO/CFO
Dejai Scott - COO/CFO
Brent Jenkins - Group Sales & Experience Director
Brent Jenkins - Group Sales & Experience Director
Brett - Paid Media Strategist
Brett - Paid Media Strategist
Ollie Brazier - Head of Social
Ollie Brazier - Head of Social
Lily Salmon - Digital Performance Manager
Lily Salmon - Digital Performance Manager
Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.
Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.
Simon Moss - SEO Lead
Simon Moss - SEO Lead
Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.
Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.
Alex Grinyov - Senior Digital Designer
Alex Grinyov - Senior Digital Designer
Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes.
Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes.
