45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...

45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...

Join our award winning team.

[Y]our Team.

[Y]our
team

Our society of experts are waiting to create your strategy

Alice

Paid Media Specialist

Alice’s passion for data driven analytics has combined with her experience in the digital marketing industry to provide clients with an effective approach to decision making and performance improvement.

Alice is always looking for ways to improve and optimise data performance and specialises in PPC AdWords bringing meticulous work and in-depth insights to all of our clients’ paid media campaigns from Google Ads to Display Network.

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Lily

Digital Performance Manager

Lily’s an experienced and enthusiastic digital marketing specialist with a passion for Brand, Social Media and digital strategy transformation.

Lily’s experience throughout multiple digital agencies and previous roles in website project management allows her to provide her clients with care as she creates a level of rapport that ensures a comfortable partnership.

Working with a portfolio that spans across many industries, Lily’s knowledge of e-commerce and lead generation marketing is second to none. Lily’s fresh perspectives and excitable attitude allows clients to really envision the growth their business will experience with her by their side.

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Ryan

CEO

Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan triumphantly founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety.

Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, and scalable business growth solutions.

Prior to the birth of TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagement with a diverse range of clients, including Evolve Skateboard, Bendigo Bank, Camp Australia, L’Oreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey (to name a few).

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Sophiia

Social Media Specialist

Sophiia’s a social butterfly… we mean it! Sophiia’s background in client services and project management creates a deeper relationship with the brands and businesses she works with whilst her knowledge and skills in organic and paid Social Media Marketing allows her to execute digital advertising campaigns efficiently and effectively.

With a continuous hunger to lean into education surrounding a plethora of Paid Media platforms and a passion for advertising strategy, user behaviour psychology and brand, Sophiia is able to cater to new strategies in an ever-evolving industry.

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Ollie

Head of Social

Ollie is a true digital native. He has grown up through the era of social media, digital marketing and e-commerce. Since the age of 18, Ollie has worked and owned digital media companies across three countries and has worked with 100’s of clients to assist them in social media marketing and digital strategy.

In 2015 Ollie was named #29 on Onalytica’s list of the top 100 social media marketing brands and influencers worldwide.

In 2019 and 2020, Ollie was also named on Planable’s list of the top #37 and top #50 respectively, social media marketers in the world.

Since joining TheHypeSociety as the Head of Social, Ollie has been instrumental in developing high-performance social media campaigns, from strategy to build, for all of our clients.

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[Y]our
team

Our society of experts are waiting to create your strategy

Patrica

Senior Brand Designer

Patricia is a dedicated and sophisticated Senior Brand Designer with an abundance of experience and skill across multiple industries and businesses.

Patricia’s work delves into the depths of human connection to brand design, creating beautifully curated pieces for all clients seeking an evolution or revolution of their brand.

Taking care in understanding each business to ensure her designs align with business owners and objectives alike, Patricia creates sturdy brand design solutions that are made to last.

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Henry

SEO Specialist

Henry is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners.

Henry brings a wealth of excitement for search marketing, on-page optimisation, and user segmentation.

He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to increase leads and sales for our clients through organic search. At TheHypeSociety, Henry and the team have developed SEO strategies for some of Australia’s best brands.

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Tania

Brand & Marketing Strategist

Tania brings a multitude of digital marketing and brand strategy to projects and campaigns across our portfolio.

Her experience across both B2B and B2C businesses throughout the last 15+ years has led her to become a dedicated strategist across a range of industries.

Tania’s expertise surrounding partnerships, advertising, content, social media and PR provides a layer of confidence and finesse to the strategies that she implements across the board.

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Dejai

COO, CFO, Creative Director

Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people; a focused leader who cares deeply about staff engagement and client experience. His core role and skill set ensures operational excellence within TheHypeSociety through managing, leading, and overseeing our business strategy, operations, legal, finance, and HR.

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Kristine

UX/UI Designer

Kristine is TheHypeSociety’s very own UX/UI designer, heading up online user behaviour research and website usability testing, she brings with her a tsunami of experience and knowledge in user-experience design.

Kristine's attention to detail and flair for all things user interface related allows her to understand consumer needs on a deeper level and make the perfect recommendations to clients.

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Sulna

Digital Performance Manager

Sulna is a passionate digital marketer specialising in Digital Performance management in our business.

Sulna’s experience in sales, marketing, education and corporate sectors allows her to apply knowledge and proven strategy to our client portfolio, whilst creating meaningful connections with the client’s she works with. There’s no task too big for Sulna’s go-getter attitude; a team player and true partner for all of our clients.

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Brent

Group Sales & Experience Director

Brent is an established people leader with an unwavering commitment to experience, business performance and relationship development. Brent showcases extensive experience across various industries, specialising in energy, advertising, digital, and telecommunications. With extensive expertise leading teams within large and complex organisations in highly regulated industries, he has achieved success through significant transformation, high growth, and consolidation periods.

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Shriram

Digital Strategist

Shriram is an experienced digital marketer, facilitator and business strategist. Shri works with our clients to ensure that their business has a detailed and accurate digital marketing strategy.

Shri has over 20 years of B2B and B2C communications and marketing experience. He is also a passionate public speaker, podcast host and regularly speaks at in-house corporate events, workshops and information sessions.

Having worked at corporates such as Sensis and AGL, Shriram has directly assisted over 1000 small-to-medium businesses and has also been a judge at the Whitehorse Business Awards.

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Natasha

Analytics Expert

Natasha has a passion for analytics, digital strategy and campaign performance. She is also a driven PPC professional with 8 years experience working in digital marketing and paid search campaign management.

She is highly organised with strong attention to detail and excellent time management skill. Natasha ensures that she hits tight deadlines and delivers on client objectives. Motivated with a continual ambition to learn and improve on knowledge and skills.

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Vince

Digital Designer

Vince joined TheHypeSociety with an extensive 20+ year background in retail packaging design. Throughout his journey with our team, Vince has been able to expand his expertise in digital and graphic design to provide strategically created advertising masterpieces to an array of industries. Vince’s passions and skill-set continues to provide valuable impact for client and brand strategies that include creative advertising and video creative.

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We are TheHypeSociety!

TheHypeSociety is the new breed agency. Born in Melbourne, we are a society of creatives, designers, strategists, growth marketers and data specialists who help unlock rapid growth for those who want the perfect mix of strategy, experience and execution above all else.

Our team has helped thousands of businesses over decades to achieve unparalleled commercial and strategic digital marketing outcomes.

The digital agency world is notoriously challenging for marketers and business owners to find and build performance-driven relationships—That’s where our society comes in. TheHypeSociety is a collective of in-house teams, partners and collaborators who will work strategically, commercially and creatively alongside you. Over the years, our founders and team members have worked inside many agencies in various sectors, including creative, performance, web, and commercial. We have carefully curated our team of experts united by a single goal, to create best in class campaigns and digital experiences for our customers and their customers.

Want to be a part of TheHypeSociety, then let us take you through our Journey.

Clients of TheHypeSociety

TheHypeSocietyTeam

Ryan Jenkins - CEO

Ryan Jenkins - CEO

Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan successfully founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety. Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, scalable and repeatable business growth solutions. 

Before joining TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagements with a diverse range of clients, including Evolve Skateboards, Bendigo Bank, Camp Australia, Loreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey are to name a few.

Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan successfully founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety. Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, scalable and repeatable business growth solutions. 

Before joining TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagements with a diverse range of clients, including Evolve Skateboards, Bendigo Bank, Camp Australia, Loreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey are to name a few.

Dejai Scott - COO/CFO

Dejai Scott - COO/CFO

Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people and is a focused leader who cares deeply about staff engagement and client experience. His core role and skill set is to ensure operational excellence within TheHypeSociety by managing, leading, and overseeing our business strategy, operations, legal, finance, and HR. 

Before joining TheHypeSociety, he led businesses through significant growth and engagement in various industries, including FMCG, Non-Profit, Digital Marketing Agencies, Creative Agencies and Local / Federal Government. Dejai has consulted and worked alongside Adidas, Coles Group, Lend Lease, Melbourne Victory, Brown Brothers, Make a Wish Foundation and Heart Kids.

Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people and is a focused leader who cares deeply about staff engagement and client experience. His core role and skill set is to ensure operational excellence within TheHypeSociety by managing, leading, and overseeing our business strategy, operations, legal, finance, and HR. 

Before joining TheHypeSociety, he led businesses through significant growth and engagement in various industries, including FMCG, Non-Profit, Digital Marketing Agencies, Creative Agencies and Local / Federal Government. Dejai has consulted and worked alongside Adidas, Coles Group, Lend Lease, Melbourne Victory, Brown Brothers, Make a Wish Foundation and Heart Kids.

Brent Jenkins - Group Sales & Experience Director

Brent Jenkins - Group Sales & Experience Director

Brent is an established people leader with an unwavering commitment to experience, business performance and developing relationships. He has extensive experience across various industries, specialising in energy, advertising, digital, and telecommunications. Brent has extensive expertise leading teams within large and complex organisations in highly regulated industries and has achieved success during significant transformation, high growth, and consolidation periods. 

Before joining TheHypeSociety, he led the Business Development and Strategic Partnerships in Australia’s leading performance marketing agencies. Brent has worked in sales, sales enablement and partnerships throughout many corporate enterprises, including Momentum Energy, iSelect, Compare and Connect, Sensis, Yellow Pages and Compare the Market.

Brent is an established people leader with an unwavering commitment to experience, business performance and developing relationships. He has extensive experience across various industries, specialising in energy, advertising, digital, and telecommunications. Brent has extensive expertise leading teams within large and complex organisations in highly regulated industries and has achieved success during significant transformation, high growth, and consolidation periods. 

Before joining TheHypeSociety, he led the Business Development and Strategic Partnerships in Australia’s leading performance marketing agencies. Brent has worked in sales, sales enablement and partnerships throughout many corporate enterprises, including Momentum Energy, iSelect, Compare and Connect, Sensis, Yellow Pages and Compare the Market.

Brett - Paid Media Strategist

Brett - Paid Media Strategist

A Passionate digital marketer with over a decade of experience across multiple facets, with a focus on PPC, he is experienced in working across multiple channels, including Google Ads, Microsoft Ads & Facebook, and always looking for ways to streamline and automate processes where possible.

Experienced and diversified across multiple 3rd party tracking platforms, including SA360, Marin & Kenshoo, and have used the products to drive ROI and brand awareness for my clients.

He is fully qualified across all Google Ads exams, including Search, Measurement, Display, Video & Shopping. Brett is also certified across the Google Marketing Platform exams, including SA360, Campaign Manager & DV360, also certified across Google Analytics.

Continuous education allows Brett to stay ahead of the curve and helps him drive the best possible results for my clients.

A Passionate digital marketer with over a decade of experience across multiple facets, with a focus on PPC, he is experienced in working across multiple channels, including Google Ads, Microsoft Ads & Facebook, and always looking for ways to streamline and automate processes where possible.

Experienced and diversified across multiple 3rd party tracking platforms, including SA360, Marin & Kenshoo, and have used the products to drive ROI and brand awareness for my clients.

He is fully qualified across all Google Ads exams, including Search, Measurement, Display, Video & Shopping. Brett is also certified across the Google Marketing Platform exams, including SA360, Campaign Manager & DV360, also certified across Google Analytics.

Continuous education allows Brett to stay ahead of the curve and helps him drive the best possible results for my clients.

Ollie Brazier - Head of Social

Ollie Brazier - Head of Social

Ollie is a true digital native. He has grown up through the era of social media, digital marketing and e-commerce. Since the age of 18, Ollie has worked and owned digital media companies across three countries and has worked with 100’s clients to assist them in social media marketing and digital strategy. In 2015 Ollie was named number #29 on Onalytica’s list of the top 100 social media marketing brands and influencers worldwide. In 2019 and 2020, Ollie was also named on Planable’s list of the top #37 and top #50, respectively, social media marketers in the world. Since joining TheHypeSociety as the Head of Social, Ollie has been instrumental in developing high-performance social media campaigns for all our clients.
Ollie is a true digital native. He has grown up through the era of social media, digital marketing and e-commerce. Since the age of 18, Ollie has worked and owned digital media companies across three countries and has worked with 100’s clients to assist them in social media marketing and digital strategy. In 2015 Ollie was named number #29 on Onalytica’s list of the top 100 social media marketing brands and influencers worldwide. In 2019 and 2020, Ollie was also named on Planable’s list of the top #37 and top #50, respectively, social media marketers in the world. Since joining TheHypeSociety as the Head of Social, Ollie has been instrumental in developing high-performance social media campaigns for all our clients.

Lily Salmon - Digital Performance Manager

Lily Salmon - Digital Performance Manager

Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.

Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.

Simon Moss - SEO Lead

Simon Moss - SEO Lead

Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.

Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.

Alex Grinyov - Senior Digital Designer

Alex Grinyov - Senior Digital Designer

Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes. 

Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes. 

Shriram - Digital Strategist

Shriram - Digital Strategist

Shriram is an experienced digital marketer, facilitator and business strategist. Shri works with our clients to ensure that their business has a detailed and accurate digital marketing strategy. Shri has over 20 years of B2C and B2C communications and marketing experience. Shri is also a passionate public speaker, podcast host and regularly speaks at in-house corporate events, workshops and information sessions.

Having worked at corporates such as Sensis and AGL, Shriram has directly assisted over 1000 small-to-medium businesses and has also been a judge at the Whitehorse Business Awards. He has an MBA in Marketing & Strategy from the Melbourne Business School.
Shriram was also appointed to the Multicultural Business Ministerial Council that saw him provide advice to the Small Business Minister of Victoria.

Shriram is an experienced digital marketer, facilitator and business strategist. Shri works with our clients to ensure that their business has a detailed and accurate digital marketing strategy. Shri has over 20 years of B2C and B2C communications and marketing experience. Shri is also a passionate public speaker, podcast host and regularly speaks at in-house corporate events, workshops and information sessions.

Having worked at corporates such as Sensis and AGL, Shriram has directly assisted over 1000 small-to-medium businesses and has also been a judge at the Whitehorse Business Awards. He has an MBA in Marketing & Strategy from the Melbourne Business School.
Shriram was also appointed to the Multicultural Business Ministerial Council that saw him provide advice to the Small Business Minister of Victoria.