How quickly can I expect results from a digital marketing agency?

Most clients see measurable improvements in cost per lead (CPL) and return on ad spend (ROAS) within the first 60 days. TheHypeSociety's Growth Intelligence Audit means we identify the highest-impact opportunities before launching, so we hit the ground running from day one.

What is the minimum budget to work with TheHypeSociety?

TheHypeSociety typically works with brands spending $5,000 to $10,000 per month or more on paid media. Management fees are tied to outcomes, not hours, ensuring your investment is always aligned with your growth goals.

Does TheHypeSociety work with eCommerce and lead generation brands?

Yes. TheHypeSociety has driven results across a wide range of industries including automotive, solar, fashion, toys, retail and professional services - for both eCommerce and lead generation brands.

What advertising platforms does TheHypeSociety manage?

TheHypeSociety manages campaigns across Meta (Facebook and Instagram), Google Ads, TikTok, LinkedIn, YouTube and Pinterest. The recommended platform mix is determined by your specific audience, goals and budget.

Does TheHypeSociety handle creative production in-house?

Yes. TheHypeSociety has a dedicated in-house creative team that produces video, UGC (user-generated content), static ads and landing pages. Every asset is built for conversion performance, not just aesthetics.

Why is content marketing important for my business?

Content marketing builds trust and long-term authority with your audience. High-quality content from blogs and videos to social media and email helps you start conversations, establish your brand as a market leader, and convert interest into real business outcomes. It is the foundation of sustainable digital growth.

What types of content does TheHypeSociety create?

TheHypeSociety produces short-form video and UGC for TikTok and Instagram Reels, product photography, lifestyle campaign shoots, graphic design, website and landing page copy, email marketing sequences, ad scripts, SEO content and blog articles. All content is created in-house by our dedicated creative team.

How does content marketing differ from paid advertising?

Paid advertising delivers immediate, targeted reach but stops when the budget is paused. Content marketing builds compounding organic authority over time, improving SEO rankings, social engagement and brand trust without ongoing ad spend. The most effective strategies combine both: paid media amplifies strong content, and content reduces reliance on paid channels over time.

How does TheHypeSociety approach content strategy?

TheHypeSociety starts every content engagement with a deep-dive brief into your brand, audience and goals. Every strategy is built from scratch. We concept, produce and deliver campaign-ready assets across all channels, then feed performance data back into the next round of content creation.

Can TheHypeSociety handle both content creation and content strategy?

Yes. TheHypeSociety is a full-service content marketing agency. We handle strategy, creative production, copywriting, SEO content, email sequences and social content, all under one roof, eliminating the need to brief separate creative agencies.

How much does a website design cost in Melbourne?

Website design costs in Melbourne vary depending on complexity, features and scope. TheHypeSociety builds custom websites tailored to your business goals, from brand-led marketing sites to eCommerce and lead generation platforms. Contact us for a scoped quote based on your specific requirements.

How long does it take to build a website?

A typical website project with TheHypeSociety takes 6 to 12 weeks from brief to launch, depending on scope and complexity. We provide a detailed timeline at the start of every project so you know exactly what to expect at each stage.

Does TheHypeSociety build eCommerce websites?

Yes. TheHypeSociety designs and develops eCommerce websites built for conversion, including Shopify and WooCommerce platforms. Every site is built with performance, page speed and user experience as core priorities.

Will my website be optimised for SEO?

Yes. All websites built by TheHypeSociety are developed with SEO best practices built in, including fast page load speeds, clean site architecture, mobile responsiveness, proper heading structure and on-page optimisation. Technical SEO is a standard part of web development, not an afterthought.

Does TheHypeSociety offer website maintenance after launch?

Yes. TheHypeSociety provides ongoing website maintenance, security updates, plugin management and performance monitoring after launch. A website is a living asset and should be continuously optimised as your business grows.

The Society

who we are and what you can
expect from TheHypeSociety

45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...

45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...</span

[Y]our Team

We are TheHYPESociety!

TheHypeSociety is the new breed agency. Born in Melbourne, we are a society of creatives, designers, strategists, growth marketers and data specialists who help unlock rapid growth for those who want the perfect mix of strategy, experience and execution above all else.

Our team has helped thousands of businesses over decades to achieve unparalleled commercial and strategic digital marketing outcomes.

The digital agency world is notoriously challenging for marketers and business owners to find and build performance-driven relationships—That’s where our society comes in. TheHypeSociety is a collective of in-house teams, partners and collaborators who will work strategically, commercially and creatively alongside you. Over the years, our founders and team members have worked inside many agencies in various sectors, including creative, performance, web, and commercial. We have carefully curated our team of experts united by a single goal, to create best in class campaigns and digital experiences for our customers and their customers.

Want to be a part of TheHypeSociety, then let us take you through our Journey.

[Y]our
team

Our society of experts are waiting to create your strategy

Dejai

Co-Founder & Co-CEO

Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people; a focused leader who cares deeply about staff engagement and client experience. His core role and skill set ensures operational excellence within TheHypeSociety through managing, leading, and overseeing our business strategy, operations, legal, finance, and HR.

Ryan

Co-Founder & Co-CEO

Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan triumphantly founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety.

Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, and scalable business growth solutions.

Prior to the birth of TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagement with a diverse range of clients, including Evolve Skateboard, Bendigo Bank, Camp Australia, L’Oreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey (to name a few).

Shawn

Senior Performance Marketing Manager

As a Senior Performance Marketing Manager at TheHypeSociety, I specialise in shaping strategy, overseeing operations, and delivering exceptional client experiences across a diverse senior portfolio. My expertise spans full-funnel strategy, and multi-channel campaign execution. With a proven ability to balance big-picture strategy and hands-on execution, I thrive at the intersection of creativity, technology, and commercial growth. With extensive experience across the B2B and B2C sector both agency and client-side I bring a leadership style that is collaborative, solutions-focused, and outcomes-driven.

Patricia

Senior Brand Designer

Patricia is a dedicated and sophisticated Senior Brand Designer with an abundance of experience and skill across multiple industries and businesses.

Patricia’s work delves into the depths of human connection to brand design, creating beautifully curated pieces for all clients seeking an evolution or revolution of their brand.

Taking care in understanding each business to ensure her designs align with business owners and objectives alike, Patricia creates sturdy brand design solutions that are made to last.

[Y]our
team

Our society of experts are waiting to create your strategy

Vince

Senior Digital Designer

Vince joined TheHypeSociety with an extensive 20+ year background in retail packaging design. Throughout his journey with our team, Vince has been able to expand his expertise in digital and graphic design to provide strategically created advertising masterpieces to an array of industries. Vince’s passions and skill-set continues to provide valuable impact for client and brand strategies that include creative advertising and video creative.

Kristine

UX/UI Designer

Kristine is TheHypeSociety’s very own UX/UI designer, heading up online user behaviour research and website usability testing, she brings with her a tsunami of experience and knowledge in user-experience design.

Kristine's attention to detail and flair for all things user interface related allows her to understand consumer needs on a deeper level and make the perfect recommendations to clients.

Josh

Graphic Designer

I’m a graphic and UX designer with a Bachelor of Design (Communication Design and UX Interface Design) from Swinburne University of Technology and I’m obsessed with all things design. At TheHypeSociety, I get to team up with some of Australia’s biggest and boldest brands, bringing ideas to life across branding, digital design, motion graphics, UX/UI, web builds, and large-scale campaign creative. No two days are ever the same, and that’s exactly how I like it. For me, design is more than just visuals it’s about emotion, storytelling, and creating experiences that people connect with. I love pushing creative boundaries, bouncing around big ideas with my team, and delivering work that not only looks great but makes a real impact.

Sharon

Graphic Designer

I’m a Digital and Graphic Designer passionate about creating visually striking and strategically driven design solutions. With experience across branding, digital campaigns, social media content, motion graphics, and web design, I bring a holistic approach to crafting creative that connects with audiences and elevates brand presence. I specialise in blending creativity with functionality—developing assets that are not only beautiful but also purposeful, whether for digital platforms, print, or experiential activations. Skilled in industry-standard tools and adaptable across formats, I thrive in fast-paced environments where collaboration, innovation, and attention to detail are key.

Jennise

Paid Social Media Specialist

With over 7 years of experience in digital marketing, Jennise has worked across paid media strategy, campaign management, and performance optimisation for local and international brands. Her experience spans Google Ads, Meta Ads, TikTok Ads, and programmatic advertising. At The Hype Society, she focuses on making campaigns work smarter, uncovering growth opportunities, and helping clients get more out of their advertising spend.

Arielle

SEO Specialist

7 years in SEO has shaped Arielle into a full-stack SEO specialist with expertise spanning technical optimisation, on-page strategy, off-page authority building, content development, and online reputation management (ORM). As search continues to evolve, she also specialises in Generative Engine Optimisation (GEO) and AI Search, helping brands stay visible and competitive across traditional search engines and AI-powered platforms. At The Hype Society, she brings these disciplines together to build strategies that strengthen digital presence, establish brand credibility, and drive long-term organic growth.

Denish

Senior Bookkeeper

I’m an Accounts Payable & Receivable Specialist who loves keeping the numbers in check and the cash flow running smoothly. From invoice processing and reconciliations to payment cycles and collections, I make sure everything adds up—and on time. Beyond the spreadsheets, I’m all about building great relationships with vendors and clients, streamlining processes, and putting smart systems in place to keep things efficient and stress-free. Whether it’s reporting, troubleshooting, or resolving discrepancies, I bring a detail-driven yet solutions-focused approach to every task. For me, finance isn’t just about numbers—it’s about creating clarity, efficiency, and reliability so businesses can focus on what they do best while I keep the engine running in the background.

Siba

Senior Admin Assistant

Siba is an accomplished Executive Assistant with a distinguished career spanning several years, during which she has consistently demonstrated exceptional organisational acumen, attention to detail, and unwavering commitment to supporting senior executives in both corporate giants and boutique firms. Her dynamic skill set, combined with a proactive approach to administration, has made her an invaluable asset in optimising executive productivity and efficiency.

Let's Get Social

Clients of TheHYPESociety

TheHypeSocietyTeam

Ryan Jenkins - CEO

Dejai Scott - COO/CFO

Brent Jenkins - Group Sales & Experience Director

Brett - Paid Media Strategist

Ollie Brazier - Head of Social

Lily Salmon - Digital Performance Manager

Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.

Simon Moss - SEO Lead

Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.

Alex Grinyov - Senior Digital Designer

Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes.