Transforming an Iconic Fashion Brand into an e-Commerce Leader
Sacha Drake Have a New Style
Iconic Australian fashion brand, Sacha Drake, have taken the women’s fashion industry by storm with their inclusive variety of style and high-quality clothing designed to empower women of all ages and shapes to feel more confident and identify their personal style.
Sacha Drake were seeking a dedicated team of digital marketing professionals that would work on both a proactive and concurrently reactive basis to suit the needs of their business, facilitate new design drops, seasonal changes and provide complete transparency as their trusted advisors.
The marketing team at Sacha Drake came to us with a concrete understanding of who their target customers are, their brand value and content strategy. TheHypeSociety set a goal of successfully migrating all content, video management, ad placement and funnel development marketing work over, giving the Sacha Drake team the time and energy to focus on larger brand and business opportunities.
“Since moving to The Hype Society over a year ago, SACHA DRAKE has seen a growing increase in revenue, conversion rate and quality in customers. They understand who our customer is and their attention to detail has proven so, they’re reactive approach to our needs has allowed us to grow at an exciting speed to which we don’t see slowing down any time soon.”
Melissa Fox – Graphic Designer – SACHA DRAKE
SOCIAL MEDIA REVENUE (YoY)
INCREASE IN AVERAGE
PAID SOCIAL MEDIA CLICKS
PPC PPC REVENUE (YoY)
INCREASE IN SEO
A Sparkling Future for Fashion
As the digital marketing migration from Sacha Drake to TheHypeSociety took place, our team had a moment to reflect on Sacha Drake’s overall digital strategy and we were able to provide a deeper insight into untapped potential for their business in the future. Through a combination of the migrated channels and our suggestions, the Society implemented a strategy based around SEO, Google Ads (PPC) and Paid Social Media marketing.
The results we’ve been able to drive for the Sacha Drake brand in their first 6 months with TheHypeSociety have been nothing short of successful – seeing increases across their online performance and in e-commerce revenue, our team continue to raise Sacha Drake into uncharted territory where strategies align and transparency is key.