Incredible Results for an Innovative Brand in Infant & Child Nutrition
The Perfect Formula for Bellamy's Organic
Founded in 2004 by Tasmanian mother, Dooley Crighton-Bellamy, Bellamy’s Organic is an organic baby formula and baby food manufacturer that strives to provide children everywhere with a simple and nutritious start to life.
Bellamy’s Organic have an overarching marketing plan that expands their brand across Australia, New Zealand, Singapore, Malaysia, Vietnam and Hong Kong. Ensuring that they found the right digital marketing agency to compliment their international placement was imperative.
TheHypeSociety was the perfect partner for this innovative, thriving business – supplying them with a team that’s available to assist in executing their larger goals and continue to drive awareness to the Bellamy’s Organic brand and the importance of early-life nutrition.
INCREASE IN AVERAGE
SOCIAL MEDIA CLICKS
INCREASE IN CLICK
INCREASE IN PPC
INCREASE IN PAID SOCIAL
CLICK THROUGH RATE
NEW WEBSITE USERS
Giving Bellamy's Organic a Healthy Boost
TheHypeSociety began creating an international digital marketing strategy that would boost Bellamy’s Organic across multiple online platforms and help to drive acquisition,
e-commerce sales, new commercial partnerships and child nutrition awareness.
Through a combination of Google Ads, Paid Social Media, eMail Marketing and SEO, the Society is able to bring Bellamy’s Organic to the front of the child nutrition industry.
Bellamy’s Organic has continued to go from strength to strength since partnering with TheHypeSociety – each month has been stronger than the last and the number of online orders continue to grow. Year-on-year, the average order value in online purchases has increased by 27%, whilst month-on-month performance has shown us that combining organic and paid methods is a winning strategy for a fast-growing, innovative company.