Australian Invention Digs for Gold Internationally

Making the Earth Move
Under Their Feet

Australian business, DiggerLid, was created as a solution to weather interruptions for diggers and excavator operators everywhere. Since its creation, DiggerLid has evolved into a larger brand offering a range of products including the original DiggerLid excavator cover and expanding into Shields, apparel and accessories.

DiggerLid came to TheHypeSociety seeking a trusted digital marketing partner who could help elevate brand awareness and this very quickly evolved into a strong, growth-focused campaign over the last 6 months.

“It’s hard to pinpoint any flaw in their work — they’ve improved our online presence extensively, and we can’t thank them enough for that.”

Luke Pfitzner – Director – DiggerLid

Campaign Results

Turning Rainy Days into Incredible Revenue

As this monumental partnership continues, DiggerLid left no stone unturned in their digital marketing strategy and allowed TheHypeSociety to apply a multi-channel strategy including SEO, Google Ads, Social Media Advertising, Content Creation, and Email Marketing.
Through this multi-channel strategy, DiggerLid has also now been introduced internationally to the UK and New Zealand and is also now expanding their strategy into influencer marketing with Nick Drew (The Digger Man – UK) and TikTok Advertising.

This combination of content, search, and social media campaigns continue to move DiggerLid from strength to strength and has allowed the brand to discover new opportunities globally.