What 6 Months of AI-Assisted Campaigns Taught Us About Creative Performance Across Energy, Automotive, and Education
Most agencies talking about AI in marketing are selling a fantasy. Perfect ad creative generated at the push of a button. Zero waste. Infinite scale. We’ve been running AI-assisted campaigns across energy retail, automotive, and education for over five years. The reality is more nuanced — and considerably more useful — than the pitch. This article shares what we’ve actually learned: where AI-assisted creative consistently outperforms, where it falls flat, and the one variable that determines almost everything. We’re publishing
