Australian Invention Digs for Gold Internationally
Australian business, DiggerLid, was created as a solution to weather interruptions for diggers and excavator operators everywhere. Since its creation, DiggerLid has evolved into a larger brand offering a range of products including the original DiggerLid excavator cover and expanding into Shields, apparel and accessories.
Making the Earth Move Under Their Feet
Australian business, DiggerLid, was created as a solution to weather interruptions for diggers and excavator operators everywhere. Since its creation, DiggerLid has evolved into a larger brand offering a range of products including the original DiggerLid excavator cover and expanding into Shields, apparel and accessories.
DiggerLid came to TheHypeSociety seeking a trusted digital marketing partner who could help elevate brand awareness and this very quickly evolved into a strong, growth-focused campaign over the last 6 months.
“It’s hard to pinpoint any flaw in their work — they’ve improved our online presence extensively, and we can’t thank them enough for that.”
Luke Pfitzner – Director – DiggerLid
Campaign Goals
Awareness
DiggerLid joined TheHypeSociety as a foundational client. The goals have always been how to increase awareness of the of their product to the most relevant target market.
Drive sales
With a “full funnel” social media strategy in three countries we have seen a whopping 913% revenue growth YoY from in FY23.
Don’t take our word for it…
“We came to TheHypeSociety on a mission for good advertising. Their work is awesome and staff are legends. Our website has had a massive overhaul done by THS and we are super impressed. These guys get RESULTS!”
Luke Pfitzner – Founder & Owner
Campaign Results
100%
INCREASE IN
INTERNATIONAL REVENUE
98%
INCREASE IN PRODUCT
ADDS TO CART
86%
INCREASE IN CLICKS FROM
SOCIAL MEDIA ADVERTISING
72%
INCREASE IN CLICKS FROM
TIKTOK ADVERTISING
66%
INCREASE IN
WEBSITE SESSIONS
50%
INCREASE IN
AUSTRALIAN REVENUE
100%
INCREASE IN
INTERNATIONAL REVENUE
98%
INCREASE IN PRODUCT
ADDS TO CART
86%
INCREASE IN CLICKS FROM
SOCIAL MEDIA ADVERTISING
72%
INCREASE IN CLICKS FROM
TIKTOK ADVERTISING
66%
INCREASE IN
WEBSITE SESSIONS
50%
INCREASE IN
AUSTRALIAN REVENUE
Turning Rainy Days into Incredible Revenue
As this monumental partnership continues, DiggerLid left no stone unturned in their digital marketing strategy and allowed TheHypeSociety to apply a multi-channel strategy including SEO, Google Ads, Social Media Advertising, Content Creation, and Email Marketing.
Through this multi-channel strategy, DiggerLid has also now been introduced internationally to the UK and New Zealand and is also now expanding their strategy into influencer marketing with Nick Drew (The Digger Man – UK) and TikTok Advertising.
This combination of content, search, and social media campaigns continue to move DiggerLid from strength to strength and has allowed the brand to discover new opportunities globally.
