Lightning-Fast Growth in an Extremely Competitive Market
1st Energy are innovation leaders in the retail energy space – challenging the status quo in an extremely competitive industry, providing their customers with unbeatable value in gas and energy plans across the East Coast of Australia, South Australia and Tasmania.
1st Energy Made The Switch
What do you do with a business that’s ready to make waves in their industry? Partner with a digital marketing agency that knows exactly how to CAPTIVATE, AMPLIFY, and SCALE.
1st Energy came to TheHypeSociety looking for
lightning-fast growth for their business and entrusted our team to provide the hype they were looking for.
What did we do?
– Digital Marketing
– Google Ads
– Social Media Ads
– Website Design
– Brand Development
– TVC Development
– Media Buying
– Marketing Strategy
Campaign Goals
Awareness
As a tier 3 energy retailer looking to disrupt a very competitive landscape 1st Energy came to TheHypeSociety looking for a long term scalable growth partnership.
Drive sales
With aggressive growth targets our team have placed a very strong emphasis on driving agreed sales outcomes on a daily, weekly and monthly basis.
Don’t take our word for it!
“A pleasure to deal with. Highly responsive and agile in their approach as well as always thinking proactively to help optimise the campaigns.”
Adam Landry – Founder & Director
Campaign Results
1,200%
INCREASE IN CONVERSIONS
FROM PPC (YoY)
51%
DECREASE IN COST
PER CONVERSION
102%
INCREASE IN
CLICK RATE
40%
INCREASE IN
WEBSITE SESSIONS
184%
INCREASE IN
SOCIAL MEDIA LEADS
150%
INCREASE IN
CONVERSION RATE
1,200%
INCREASE IN CONVERSIONS
FROM PPC (YoY)
51%
DECREASE IN COST
PER CONVERSION
102%
INCREASE IN
CLICK RATE
40%
INCREASE IN
WEBSITE SESSIONS
184%
INCREASE IN
SOCIAL MEDIA LEADS
150%
INCREASE IN
CONVERSION RATE
Powering Up 1st Energy's Results
The Society got to work on putting together an aggressive and unique strategy to elevate the 1st Energy brand and showcase their product options and incredible value to consumers across Australia.
A combination of Paid Social Media and Google Ads was the way to go – targeted social media advertising allowed TheHypeSociety to position the 1st Energy brand in front of new customers and drive acquisition whilst Google ads brought those who were searching for the perfect energy plan to a web page showcasing exactly what they need.
It’s just the beginning of 1st Energy’s journey with TheHypeSociety but the results continue to be the envy of the retail energy industry demonstrating how well a headstrong strategy utilising the right platforms can shift a brands online presence.
