How Primal Zone Achieved $3.16M in Revenue with a Multi-Channel Performance Engine

Across Google Ads, Meta Ads, and Organic, TheHypeSociety helped Primal Zone build a scalable customer acquisition machine—driving thousands of purchases and millions in trackable revenue.

Primal Zone is a fast-growing eCommerce brand focused on supplements, health optimisation, and performance products. Competing in a highly aggressive online category, the brand needed a full-funnel digital strategy capable of driving scale, high ROAS, and repeat purchasing behaviour.

Strategy

The Objectives

  • Build a scalable, multi-channel acquisition funnel
  • Drive revenue growth while lowering CPA
  • Accelerate repeat customer purchases
  • Improve attribution & visibility across Meta, Google, and Organic
  • Increase high-intent traffic and purchase paths

 

Google Ads – High Intent Revenue Engine

Google quickly became the backbone of Primal Zone’s performance. We deployed a hybrid structure of Performance Max, branded search, and high-intent keyword groupings—optimised relentlessly for highest purchase volume and lowest cost per conversion.

Key elements:

  • Performance Max campaigns for broad scale and automation

     

  • Brand + high-intent search for maximum purchase efficiency

     

  • Restructured ad groups for clarity, bidding control, and ROAS targeting

     

  • Creative testing & refreshed product assets

     

  • Tight search query filtering to eliminate waste

Challenge​

The Challenge:

  • Saturated digital market with high CPCs and low average ROAS

  • Rapid rise in competitor investment across search and social

  • Inefficient historical campaign structures limiting scale

  • Need for accurate revenue attribution and purchase tracking

Campaign Results

$3.6m

REVENUE
FROM CAMPAIGNS

$1.63M

CONVERSION REVENUE
GOOGLE ADS

$531K

PURCHASE REVENUE
FROM META ADS

4584

TOTAL PURCHASES
FROM CAMPAIGNS

58K

CLICKS
SOCIAL MEDIA ADS

$607K

CONVERSION VALUE
FROM ORGANIC TRAFFIC

$1.6 Million

Google Ads delivered $1.63M in conversion value with 12,280+ conversions at a $4.34 cost per conversion.

530K
Purchase Revenue

Meta generated $531.81K in Website Purchase Conversion Value across 58,273 clicks and 3.2M impressions.

4,584 Purchases

Over 4500 customers acquired from the full funnel digital marketing campaign, including Meta Ads, TikTok Ads, Google Ads and Display.

Conclusion

Facebook Ads – Full Funnel Social Growth

We rebuilt Meta into a structured funnel—Prospecting → Mid-Funnel → Retargeting—to scale purchases and build long-term return paths.

Key elements:

  • TOF prospecting campaigns to widen the audience pool

     

  • High-volume mid-funnel engagement and registration ads

     

  • BOF retargeting to close high-value customers

     

  • Creative formats optimised for CTR and purchase intent

     

  • Publisher optimisation (Instagram dominating purchase paths)

     

Impact:

Meta generated $531.81K in Website Purchase Conversion Value across 58,273 clicks and 3.2M impressions. 

Top-performing campaigns:

  • BOF Retargeting: $207.25K in purchase value

     

  • Complete Lead Campaign: $115.53K

     

  • Sales Campaign: $75.79K

Key Messages

Crafting key messages that emphasised the advantages of purchasing a Mazda. TheHypeSociety focused on clear and concise messaging that highlighted benefits of purchasing from local and family owned car dealerships and the reliability of Mazda’s advanced technology. These messages were woven into the various campaign elements to create a consistent narrative.

Audience Development

TheHypeSociety conducted thorough research to identify and understand the target audience. Demographics, interests, and online behaviour were taken into account to create buyer personas. By understanding the audience’s needs, the campaign aimed to provide tailored solutions and content that would resonate with potential customers.

Headline Outcomes

Use stat cards:

  • $3.16M+ total revenue tracked in GA4

  • 4,584 total purchasers

  • $1.63M Google Ads revenue 

  • $531.81K Meta revenue (Website Purchases)

  • 165K total sessions across channels

Google Ads Performance Highlights

  • Clicks: 21,324 (+320%)
  • Conversion Rate: 8.48% (+20%)
  • Cost per Conversion: $4.34 (-80%)
  • Impressions: 665K (+1,034%)
  • Conversion Value: $1.63M
  • Conversions: 12,280.70


Top campaign performers (conversion value):

  • THS | PMax | Branded: $863,759
  • THS | Search | Brand: $472,561
  • THS | PMax | Generic: $150,075

  • Meta Ads Performance Highlights

    Grid layout:

    • Website Purchase Value: $531.81K

    • Clicks: 58,273

    • Impressions: 3.20M

    • Average CPC: $1.21

    • CTR: 1.82%


    Top Meta revenue drivers:

    • BOF – Leads Retargeting: $207.25K
    • Complete Lead Campaign: $115.53K
    • TLA Sales: $75.79K

    Instagram was the leading platform, contributing: $337.86K in revenue


Business Impact

What This Means for Primal Zone

Primal Zone is a fast-growing eCommerce brand focused on supplements, health optimisation, and performance products. Competing in a highly aggressive online category, the brand needed a full-funnel digital strategy capable of driving scale, high ROAS, and repeat purchasing behaviour.

Primal Zone now operates with a fully optimised digital acquisition engine. Paid channels deliver predictable revenue, organic channels compound growth, and the brand has the visibility, data clarity, and funnel structure needed to scale aggressively. With over $3M in attributable revenue, TheHypeSociety helped Primal Zone turn performance marketing into a dominant competitive advantage.

If your business would like to take advantage of our talented team, click the button below. We’d love to speak to you. 

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