UGC is content—such as images, videos, reviews, and testimonials—created by real customers, influencers, or brand advocates rather than the brand itself. It’s important because it builds trust, enhances authenticity, and drives engagement, often outperforming traditional branded content. Consumers relate more to real people using a product than to polished ads, making UGC a powerful tool for increasing conversions and brand credibility.

We take a strategic approach to UGC by identifying the right creators, briefing them to align with your brand’s messaging, and ensuring content meets quality and compliance standards. Whether it’s organic customer content or creator-led campaigns, we handle everything—from sourcing and production to approval and deployment—so your brand gets high-performing, authentic content without the hassle.

Absolutely. UGC is incredibly versatile and can be repurposed across multiple channels, including paid social, email marketing, website content, and in-store displays. When optimised for paid ads, UGC often drives stronger engagement and lower acquisition costs because it feels more relatable and genuine to audiences. We tailor UGC for your marketing funnel to maximise impact.

We have a structured approval process that ensures every piece of content aligns with your brand guidelines, maintains high production quality, and complies with platform policies and advertising regulations. We also secure full usage rights, so you can confidently use the content across all marketing channels without any legal concerns.

Getting started is simple. We begin with a strategy session to understand your goals, audience, and content needs. From there, we build a tailored UGC plan, activate creators, and deliver ready-to-use content that fits seamlessly into your campaigns. Whether you need ongoing UGC or a one-off campaign, we handle it all—just reach out, and we’ll get started.