The Society
expect from TheHypeSociety
45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...</span
45 years of combined brand, marketing experience, leading over 150 years of collective knowledge...</span
[Y]our Team
We are TheHYPESociety!
TheHypeSociety is the new breed agency. Born in Melbourne, we are a society of creatives, designers, strategists, growth marketers and data specialists who help unlock rapid growth for those who want the perfect mix of strategy, experience and execution above all else.
Our team has helped thousands of businesses over decades to achieve unparalleled commercial and strategic digital marketing outcomes.
The digital agency world is notoriously challenging for marketers and business owners to find and build performance-driven relationships—That’s where our society comes in. TheHypeSociety is a collective of in-house teams, partners and collaborators who will work strategically, commercially and creatively alongside you. Over the years, our founders and team members have worked inside many agencies in various sectors, including creative, performance, web, and commercial. We have carefully curated our team of experts united by a single goal, to create best in class campaigns and digital experiences for our customers and their customers.
Want to be a part of TheHypeSociety, then let us take you through our Journey.
[Y]our
team
Our society of experts are waiting to create your strategy
Clinton
SEO Specialist
Clinton brings more than 10 years of experience in digital marketing and SEO strategy and execution. His love for all things digital stems from being able to work with and help a wide variety of businesses and brands whose needs vary. Clinton’s work has pushed the boundaries and his successes leave brands with euphoric feelings, sales figures like you’ve never seen before and jam-packed booking systems!
Pairing Clinton’s magical search optimisation passion with his skills in data analysis, out-of-the-box ideas, and friendliness puts him at the forefront of search engine optimisation whilst genuinely understanding clients’ needs.
x
Josh
Graphic Designer
I’m a graphic and UX designer with a Bachelor of Design (Communication Design and UX Interface Design) from Swinburne University of Technology and I’m obsessed with all things design. At TheHypeSociety, I get to team up with some of Australia’s biggest and boldest brands, bringing ideas to life across branding, digital design, motion graphics, UX/UI, web builds, and large-scale campaign creative. No two days are ever the same, and that’s exactly how I like it. For me, design is more than just visuals it’s about emotion, storytelling, and creating experiences that people connect with. I love pushing creative boundaries, bouncing around big ideas with my team, and delivering work that not only looks great but makes a real impact.
x
Ryan
Co-Founder & Co-CEO
Ryan has many years of digital marketing, leadership, people management, sales and business management experience. Ryan triumphantly founded and managed multiple successful digital agencies across Australia and New Zealand and can now bring that experience, insights, knowledge and talent to TheHypeSociety.
Ryan is a true entrepreneur at heart and loves working with our team and our clients to develop deep knowledge, and scalable business growth solutions.
Prior to the birth of TheHypeSociety, Ryan was the CEO of one of Australia’s leading performance marketing agencies across Australia and New Zealand. Ryan led significant engagement with a diverse range of clients, including Evolve Skateboard, Bendigo Bank, Camp Australia, L’Oreal, Energy Matters, Scanlan Theodore, Facey Commercial, and The City of Casey (to name a few).
x
Shawn
Senior Performance Marketing Manager
As a Senior Performance Marketing Manager at TheHypeSociety, I specialise in shaping strategy, overseeing operations, and delivering exceptional client experiences across a diverse senior portfolio. My expertise spans full-funnel strategy, and multi-channel campaign execution. With a proven ability to balance big-picture strategy and hands-on execution, I thrive at the intersection of creativity, technology, and commercial growth. With extensive experience across the B2B and B2C sector both agency and client-side I bring a leadership style that is collaborative, solutions-focused, and outcomes-driven.
x
[Y]our
team
Our society of experts are waiting to create your strategy
Ollie
Social Media Manager
Ollie is a true digital native. He has grown up through the era of social media, digital marketing and e-commerce. Since the age of 18, Ollie has worked and owned digital media companies across three countries and has worked with 100’s of clients to assist them in social media marketing and digital strategy.
In 2015 Ollie was named #29 on Onalytica’s list of the top 100 social media marketing brands and influencers worldwide.
In 2019 and 2020, Ollie was also named on Planable’s list of the top #37 and top #50 respectively, social media marketers in the world.
Since joining TheHypeSociety as the Head of Social, Ollie has been instrumental in developing high-performance social media campaigns, from strategy to build, for all of our clients.
x
Patricia
Senior Brand Designer
Patricia is a dedicated and sophisticated Senior Brand Designer with an abundance of experience and skill across multiple industries and businesses.
Patricia’s work delves into the depths of human connection to brand design, creating beautifully curated pieces for all clients seeking an evolution or revolution of their brand.
Taking care in understanding each business to ensure her designs align with business owners and objectives alike, Patricia creates sturdy brand design solutions that are made to last.
x
Denish
Senior Bookkeeper
I’m an Accounts Payable & Receivable Specialist who loves keeping the numbers in check and the cash flow running smoothly. From invoice processing and reconciliations to payment cycles and collections, I make sure everything adds up—and on time. Beyond the spreadsheets, I’m all about building great relationships with vendors and clients, streamlining processes, and putting smart systems in place to keep things efficient and stress-free. Whether it’s reporting, troubleshooting, or resolving discrepancies, I bring a detail-driven yet solutions-focused approach to every task. For me, finance isn’t just about numbers—it’s about creating clarity, efficiency, and reliability so businesses can focus on what they do best while I keep the engine running in the background.
x
Bianca
Senior Performance Marketing Manager
As a Senior Performance Marketing Manager at TheHypeSociety, I lead strategy, operations, and client experience across a portfolio of high-profile accounts. I specialise in developing and scaling performance-driven marketing ecosystems that deliver measurable growth, ensuring every campaign is both data-led and creatively impactful. I thrive at the intersection of creativity, analytics, and strategy—building scalable systems, and ensuring client partnerships are collaborative, transparent, and long-term. At TheHypeSociety, my focus is on ensuring brands not only meet but exceed their performance marketing goals through innovation, operational excellence, and a client-first approach.
x
Dejai
Co-Founder & Co-CEO
Dejai is a values-based leader with over 20 years of experience in business strategy, execution and engagement within media, digital, creative and performance marketing. With this experience, Dejai has shown a passion for business and people; a focused leader who cares deeply about staff engagement and client experience. His core role and skill set ensures operational excellence within TheHypeSociety through managing, leading, and overseeing our business strategy, operations, legal, finance, and HR.
x
Kristine
UX/UI Designer
Kristine is TheHypeSociety’s very own UX/UI designer, heading up online user behaviour research and website usability testing, she brings with her a tsunami of experience and knowledge in user-experience design.
Kristine's attention to detail and flair for all things user interface related allows her to understand consumer needs on a deeper level and make the perfect recommendations to clients.
x
Sulna
Senior Performance Marketing Manager
Sulna is a passionate digital marketer specialising in Digital Performance management in our business.
Sulna’s experience in sales, marketing, education and corporate sectors allows her to apply knowledge and proven strategy to our client portfolio, whilst creating meaningful connections with the client’s she works with. There’s no task too big for Sulna’s go-getter attitude; a team player and true partner for all of our clients.
x
Siba
Senior Admin Assistant
Siba is an accomplished Executive Assistant with a distinguished career spanning several years, during which she has consistently demonstrated exceptional organisational acumen, attention to detail, and unwavering commitment to supporting senior executives in both corporate giants and boutique firms. Her dynamic skill set, combined with a proactive approach to administration, has made her an invaluable asset in optimising executive productivity and efficiency.
x
Mertz
Google Ads Specialist
I am a PPC Campaign Specialist with over 9 years of experience managing and optimising B2B accounts across some of Australia’s most recognised brands. At TheHypeSociety, I lead the strategy and execution of paid media campaigns that drive measurable results, ensuring performance is aligned with broader marketing and business goals. My expertise spans Google Ads and Microsoft Ads, campaign development, ongoing optimisation, performance analysis, and monthly reporting. I bring both technical precision and commercial insight to my work. I thrive on creating campaigns that deliver exceptional ROI and building long-term relationships through a balance of performance-driven strategy and client integration.
x
Sharon
Graphic Designer
I’m a Digital and Graphic Designer passionate about creating visually striking and strategically driven design solutions. With experience across branding, digital campaigns, social media content, motion graphics, and web design, I bring a holistic approach to crafting creative that connects with audiences and elevates brand presence. I specialise in blending creativity with functionality—developing assets that are not only beautiful but also purposeful, whether for digital platforms, print, or experiential activations. Skilled in industry-standard tools and adaptable across formats, I thrive in fast-paced environments where collaboration, innovation, and attention to detail are key.
x
Vince
Senior Digital Designer
Vince joined TheHypeSociety with an extensive 20+ year background in retail packaging design. Throughout his journey with our team, Vince has been able to expand his expertise in digital and graphic design to provide strategically created advertising masterpieces to an array of industries. Vince’s passions and skill-set continues to provide valuable impact for client and brand strategies that include creative advertising and video creative.
x
Abbey
Social Media Specialist
I’m a social butterfly — and I mean it! My background in client services and project management helps me build deeper relationships with the brands and businesses I work with, while my knowledge and skills in organic and paid social media marketing allow me to execute campaigns efficiently and effectively. With a continuous hunger to keep learning across all major social media platforms, and a passion for advertising strategy, user behaviour psychology, and branding, I’m able to adapt and create new strategies in an ever-evolving industry.
xLet's Get Social
Follow us on our social platforms
Clients of TheHYPESociety
TheHypeSocietyTeam
Ryan Jenkins - CEO
Ryan Jenkins - CEO
Dejai Scott - COO/CFO
Dejai Scott - COO/CFO
Brent Jenkins - Group Sales & Experience Director
Brent Jenkins - Group Sales & Experience Director
Brett - Paid Media Strategist
Brett - Paid Media Strategist
Ollie Brazier - Head of Social
Ollie Brazier - Head of Social
Lily Salmon - Digital Performance Manager
Lily Salmon - Digital Performance Manager
Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.
Lily is a passionate Digital marketing specialist with a passion for Search, Branding, Communications and social. Lily has worked with hundreds of clients in multiple agency roles and has experience working with businesses in various industries creating and implementing SEO, AdWords and Social Media marketing strategies. With previous experience in website project management, Lily has developed a strong understanding of digital across all areas, bringing a fresh and informed perspective to any business.
Simon Moss - SEO Lead
Simon Moss - SEO Lead
Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.
Simon is a talented SEO specialist who loves driving game-changing SEO strategies for marketing managers and business owners. He is experienced across all aspects of creating, executing, and driving various SEO strategies geared to drive leads and sales for our clients. At TheHypeSociety, Simon and the team have developed SEO strategies for some of Australia’s best brands.
Alex Grinyov - Senior Digital Designer
Alex Grinyov - Senior Digital Designer
Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes.
Alex joins TheHypeSociety team as the senior digital designer. With over five years of experience developing and designing websites and landing pages, Alex brings his design and development skills to our clients. Alex focuses on delivering uncomplicated digital design solutions and a results-driven approach. Creating intuitive and memorable user experiences is at the core of what we do at The Hype Society. The design team performs as an integrated component of the overarching client’s strategy/delivery to ensure that the content has the desired look and feel to achieve conversion outcomes.
