{"id":3056,"date":"2022-02-17T04:07:52","date_gmt":"2022-02-17T04:07:52","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?p=3056"},"modified":"2025-03-20T06:25:48","modified_gmt":"2025-03-20T06:25:48","slug":"how-to-build-a-digital-marketing-funnel","status":"publish","type":"post","link":"https:\/\/www.thehypesociety.com.au\/staging\/how-to-build-a-digital-marketing-funnel\/","title":{"rendered":"How to Build a Digital Marketing Funnel"},"content":{"rendered":"\n<p>If you\u2019ve done any research into digital marketing funnels, you might\u2019ve seen this one lying around:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Awareness &gt; Interest &gt; Desire &gt; Action<\/strong><\/h2>\n\n\n\n<p>That is, a customer becomes aware of your product, then they become interested in it, then decide they want it, and ultimately buy it.<\/p>\n\n\n\n<p>This model worked for a long time, but things have changed a lot since it was first developed. Why? Well\u2026 The internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve done any research into digital marketing funnels, you might\u2019ve seen this one lying around: Awareness &gt; Interest &gt; Desire &gt; Action That is, a customer becomes aware of your product, then they become interested in it, then decide they want it, and ultimately buy it. This model worked for a long time, but [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18344,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-parts\/full-width-post.php","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Digital Marketing Funnel - TheHypeSociety<\/title>\n<meta name=\"description\" content=\"TheHypeSociety is a specialist strategy and performance agency.To talk about strengthening your digital marketing funnel, get in touch with us.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Digital Marketing Funnel - 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