{"id":4460,"date":"2022-06-30T05:48:15","date_gmt":"2022-06-30T05:48:15","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?page_id=4460"},"modified":"2025-01-30T01:29:38","modified_gmt":"2025-01-30T01:29:38","slug":"sumo","status":"publish","type":"page","link":"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/sumo\/","title":{"rendered":"Case Study Sumo"},"content":{"rendered":"\t\t
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Energy Retailer Fetches Incredible Digital Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Energy giant, Sumo, chose TheHypeSociety to electrify their growth strategy and execute on marketing efforts like they\u2019d never seen before.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sumo Energy Barked Up The Right Tree<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sumo was after an aggressive approach that would showcase their great rates and result in high-quality leads which their last marketing agency partner was unable to achieve – the energy industry is the most competitive industry in Australia, but that doesn\u2019t scare us.\u00a0<\/p>

Our team started by providing Sumo with a detailed marketing audit and strategy based on existing campaigns and previous advertising data. This strategy aimed to propel Sumo to the forefront of the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Campaign Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Awareness<\/strong><\/h4>

As a tier 3 energy retailer playing in a very competitive and highly commoditised environment ensuring that the brand stood out was imperative to the success of the campaign.\u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Drive sales<\/strong><\/h4>

Sumo Energy have a very detailed attribution model to ensure that all traffic is attributed to relevant channels. Although last click attribution was the measure of success our campaigns outperformed any campaigns that have previously been run.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Don’t Take Our Word For It\u00a0<\/strong><\/h4>

\u201cWe have worked with many agencies over the years with variable results, however we have found TheHypeSociety to be the perfect mix of strategy and execution.
Performance wise we\u2019ve never seen numbers like we\u2019ve experienced with this team.\u201d<\/p>

Michael Lavan – General Manager of Sales & Marketing – Sumo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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137%<\/h3>

INCREASE IN MoM
\nONLINE CONVERSIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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98%<\/h3>

INCREASE IN YoY
\nONLINE CONVERSIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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86%<\/h3>

INCREASE IN
\nONLINE SIGNUP VOLUME<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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55%<\/h3>

DECREASE IN
\nGOOGLE ADS CPCv<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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36%<\/h3>

INCREASE IN
\nDIRECT SALES<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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67%<\/h3>

INCREASE IN
DIRECT LEADS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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137%<\/h3>

INCREASE IN MoM
\nONLINE CONVERSIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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98%<\/h3>

INCREASE IN YoY
\nONLINE CONVERSIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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86%<\/h3>

INCREASE IN
\nONLINE SIGNUP VOLUME<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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55%<\/h3>

DECREASE IN
\nGOOGLE ADS CPCv<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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36%<\/h3>

INCREASE IN
\nDIRECT SALES<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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67%<\/h3>

INCREASE IN
DIRECT LEADS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Awarded 'Best in Show' for their Digital Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Once the team at TheHypeSociety had a clear view on the campaigns that had previously been run and what the performance outcomes were of those campaigns, we were able to restructure each roadmap to each KPI and executed a digital strategy<\/a> including Google Ads<\/strong><\/a> and Social Media<\/strong> advertising<\/a> to ensure the Sumo brand was available for those searching for better gas, electricity and internet rates and being reminded of Sumo\u2019s offerings through remarketing campaigns.\u00a0<\/span><\/p>

After only the first 3 months, Sumo energy saw incredible growth and return on their investment. Month on month, we saw increases in lead volume and conversions that would absolutely blow your mind! With the right strategy and a team that can align KPIs with the perfect channels and messaging, a brand in the most competitive market in Australia can achieve their goals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Energy Retailer Fetches Incredible Digital Performance Energy giant, Sumo, chose TheHypeSociety to electrify their growth strategy and execute on marketing efforts like they\u2019d never seen before. Sumo Energy Barked Up The Right Tree Sumo was after an aggressive approach that would showcase their great rates and result in high-quality leads which their last marketing agency […]<\/p>\n","protected":false},"author":5,"featured_media":4461,"parent":15467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4460","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCase Study Sumo - TheHypeSociety<\/title>\n<meta name=\"description\" content=\"Energy giant, Sumo, chose TheHypeSociety to electrify their growth strategy and execute on marketing efforts like they\u2019d never seen before.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study Sumo - TheHypeSociety\" \/>\n<meta property=\"og:description\" content=\"Energy giant, Sumo, chose TheHypeSociety to electrify their growth strategy and execute on marketing efforts like they\u2019d never seen before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/sumo\/\" \/>\n<meta property=\"og:site_name\" content=\"TheHypeSociety\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T01:29:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2022\/06\/Sumo-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"838\" \/>\n\t<meta property=\"og:image:height\" content=\"691\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/sumo\\\/\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/sumo\\\/\",\"name\":\"Case Study Sumo - TheHypeSociety\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/sumo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/sumo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Sumo-Tile.png\",\"datePublished\":\"2022-06-30T05:48:15+00:00\",\"dateModified\":\"2025-01-30T01:29:38+00:00\",\"description\":\"Energy giant, Sumo, chose TheHypeSociety to electrify their growth strategy and execute on marketing efforts like they\u2019d never seen before.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/sumo\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/sumo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/sumo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Sumo-Tile.png\",\"contentUrl\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Sumo-Tile.png\",\"width\":838,\"height\":691},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/sumo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study Sumo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/\",\"name\":\"TheHypeSociety\",\"description\":\"Built on brand. 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