{"id":4191,"date":"2022-04-14T06:11:16","date_gmt":"2022-04-14T06:11:16","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?page_id=4191"},"modified":"2025-01-30T01:23:52","modified_gmt":"2025-01-30T01:23:52","slug":"bellamys-organic","status":"publish","type":"page","link":"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/bellamys-organic\/","title":{"rendered":"Case Study Bellamy’s Organic"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bellamy's_Organic_MasterLogo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Incredible Results for an Innovative Brand in Infant & Child Nutrition <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 2004 by Tasmanian mother, Dooley Crighton-Bellamy, Bellamy\u2019s Organic is an organic baby formula and baby food manufacturer that strives to provide children everywhere with a simple and nutritious start to life.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Perfect Formula for Bellamy's Organic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bellamy\u2019s Organic have an overarching marketing plan that expands their brand across Australia, New Zealand, Singapore, Malaysia, Vietnam and Hong Kong. Ensuring that they found the right digital marketing agency to compliment their international placement was imperative.<\/span><\/p>

TheHypeSociety was the perfect partner for this innovative, thriving business – supplying them with a team that\u2019s available to assist in executing their larger goals and continue to drive awareness to the Bellamy\u2019s Organic brand and the importance of\u00a0<\/span>early-life nutrition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Campaign Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Awareness<\/strong><\/h4>

TheHypeSociety’s awareness campaign resulted in a significant surge in brand visibility, reaching a broader audience and establishing Bellamy’s Organic as a top-of-mind choice for organic baby food.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Drive sales<\/strong><\/h4>

The data-driven sales initiatives implemented by TheHypeSociety contributed to a measurable uptick in sales. Targeted advertising and personalised content resonated with the audience, translating into increased conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Don’t Take Our Word for it…<\/strong><\/h4>

“Brent and TheHypeSociety team are a pleasure to work with. Very knowledgeable, responsive and results orientated. Looking forward to optimizing our digital presence together!”\u00a0<\/p>

Jamine Tai: Brand & Communications Manager\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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161%<\/h3>

INCREASE IN
\nGOOGLE RANKINGS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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149%<\/h3>

INCREASE IN AVERAGE
\nSOCIAL MEDIA CLICKS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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184%<\/h3>

INCREASE IN CLICK
THROUGH RATE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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26%<\/h3>

INCREASE IN PPC
CONVERSION RATE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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33%<\/h3>

INCREASE IN PAID SOCIAL
\nCLICK THROUGH RATE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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20%<\/h3>

INCREASE IN
\nNEW WEBSITE USERS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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161%<\/h3>

INCREASE IN
\nGOOGLE RANKINGS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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149%<\/h3>

INCREASE IN AVERAGE
\nSOCIAL MEDIA CLICKS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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184%<\/h3>

INCREASE IN CLICK
THROUGH RATE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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26%<\/h3>

INCREASE IN PPC
CONVERSION RATE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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33%<\/h3>

INCREASE IN PAID SOCIAL
\nCLICK THROUGH RATE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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20%<\/h3>

INCREASE IN
\nNEW WEBSITE USERS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Giving Bellamy's Organic a Healthy Boost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TheHypeSociety began creating an international digital marketing strategy that would boost Bellamy\u2019s Organic across multiple online platforms and help to drive acquisition,
e-commerce sales, new commercial partnerships and child nutrition awareness.<\/span><\/p>

Through a combination of Google Ads<\/strong>, Paid Social Media<\/strong>, eMail Marketing<\/strong> and SEO<\/strong>, the Society is able to bring Bellamy\u2019s Organic to the front of the child nutrition industry. <\/span><\/p>

Bellamy\u2019s Organic has continued to go from strength to strength since partnering with TheHypeSociety – each month has been stronger than the last and the number of online orders continue to grow. Year-on-year, the average order value in online purchases has increased by 27%, whilst month-on-month performance has shown us that combining organic and paid methods is a winning strategy for a fast-growing, innovative company.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Case\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Incredible Results for an Innovative Brand in Infant & Child Nutrition Founded in 2004 by Tasmanian mother, Dooley Crighton-Bellamy, Bellamy\u2019s Organic is an organic baby formula and baby food manufacturer that strives to provide children everywhere with a simple and nutritious start to life.\u00a0 The Perfect Formula for Bellamy’s Organic Bellamy\u2019s Organic have an overarching […]<\/p>\n","protected":false},"author":5,"featured_media":4232,"parent":15467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4191","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCase Study Bellamy's Organic - TheHypeSociety<\/title>\n<meta name=\"description\" content=\"How TheHypeSociety helped Bellamy's Organic expand their overarching marketing plan throughout Australia and internationally.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study Bellamy's Organic - TheHypeSociety\" \/>\n<meta property=\"og:description\" content=\"How TheHypeSociety helped Bellamy's Organic expand their overarching marketing plan throughout Australia and internationally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/bellamys-organic\/\" \/>\n<meta property=\"og:site_name\" content=\"TheHypeSociety\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T01:23:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2022\/04\/Bellamys-Organic-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"838\" \/>\n\t<meta property=\"og:image:height\" content=\"691\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/bellamys-organic\\\/\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/bellamys-organic\\\/\",\"name\":\"Case Study Bellamy's Organic - TheHypeSociety\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/bellamys-organic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/bellamys-organic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Bellamys-Organic-Tile.png\",\"datePublished\":\"2022-04-14T06:11:16+00:00\",\"dateModified\":\"2025-01-30T01:23:52+00:00\",\"description\":\"How TheHypeSociety helped Bellamy's Organic expand their overarching marketing plan throughout Australia and internationally.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/bellamys-organic\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/bellamys-organic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/bellamys-organic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Bellamys-Organic-Tile.png\",\"contentUrl\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Bellamys-Organic-Tile.png\",\"width\":838,\"height\":691,\"caption\":\"Bellamy's Organic Tile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/bellamys-organic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study Bellamy’s Organic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/\",\"name\":\"TheHypeSociety\",\"description\":\"Built on brand. 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