{"id":15320,"date":"2024-01-19T03:53:05","date_gmt":"2024-01-19T03:53:05","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?page_id=15320"},"modified":"2025-03-05T12:03:18","modified_gmt":"2025-03-05T12:03:18","slug":"toy-monster-case-study","status":"publish","type":"page","link":"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/toy-monster-case-study\/","title":{"rendered":"Case Study Toy Monster"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15320\" class=\"elementor elementor-15320\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f36dbf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f36dbf5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c94705f\" data-id=\"c94705f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1003a76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1003a76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c37378c\" data-id=\"c37378c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ba063 elementor-widget elementor-widget-image\" data-id=\"e7ba063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1385\" height=\"237\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/toy-monster-logo-white.png\" class=\"attachment-full size-full wp-image-15333\" alt=\"toy monster logo-white\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/toy-monster-logo-white.png 1385w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/toy-monster-logo-white-300x51.png 300w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/toy-monster-logo-white-1024x175.png 1024w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/toy-monster-logo-white-768x131.png 768w\" sizes=\"(max-width: 1385px) 100vw, 1385px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff43a1 elementor-widget elementor-widget-heading\" data-id=\"dff43a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We're Back! Relaunching a Cult Favourite Back into the U.S. Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffa67f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1ffa67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn an extremely competitive and challenging landscape of retail, the introduction of Fugglers, a quirky, funny and ugly new toy, marked a pivotal moment for Toy Monster, Walmart and TheHypeSociety. This case study delves into the meticulous planning, creative brilliance, and collaborative efforts that propelled Fugglers from concept to shelf, capturing the hearts and attention of consumers globally.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4283bca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4283bca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd4fa16\" data-id=\"dd4fa16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdb3eb1 elementor-widget elementor-widget-video\" data-id=\"cdb3eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/09\/Fuggler-Grand-Canyon.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8aa52 elementor-widget elementor-widget-video\" data-id=\"8b8aa52\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/09\/Fuggler-Niagara-Falls.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fe0779\" data-id=\"3fe0779\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b92fd26 elementor-widget elementor-widget-video\" data-id=\"b92fd26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/09\/Fuggler-Oval-Office.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e52e941 elementor-widget elementor-widget-video\" data-id=\"e52e941\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/09\/Fuggler-Oscar-The-Grouch-alt-solution-1080x1350-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcee120 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcee120\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-233599d\" data-id=\"233599d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb6bd82 elementor-widget elementor-widget-image\" data-id=\"cb6bd82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-2-1024x1024.webp\" class=\"attachment-large size-large wp-image-15340\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-2-1024x1024.webp 1024w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-2-300x300.webp 300w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-2-150x150.webp 150w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-2-768x768.webp 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-2.webp 1081w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c68d9a5\" data-id=\"c68d9a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eae189c elementor-widget elementor-widget-image\" data-id=\"eae189c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Fugglers-Laboratory-Misfits-min-1024x1024.webp\" class=\"attachment-large size-large wp-image-15344\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Fugglers-Laboratory-Misfits-min-1024x1024.webp 1024w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Fugglers-Laboratory-Misfits-min-300x300.webp 300w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Fugglers-Laboratory-Misfits-min-150x150.webp 150w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Fugglers-Laboratory-Misfits-min-768x768.webp 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Fugglers-Laboratory-Misfits-min.webp 1081w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ff8bf1a\" data-id=\"ff8bf1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdae8d5 elementor-widget elementor-widget-image\" data-id=\"bdae8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-1024x1024.webp\" class=\"attachment-large size-large wp-image-15331\" alt=\"Toy Monster - Fugglers\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-1024x1024.webp 1024w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-300x300.webp 300w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-150x150.webp 150w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers-768x768.webp 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers.webp 1081w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ffe166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ffe166\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5365aea\" data-id=\"5365aea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e1f81 elementor-widget elementor-widget-heading\" data-id=\"54e1f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client Background<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d526932 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d526932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d67fc7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8d67fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Welcome to the enchanting world of Toy Monster, where imagination knows no bounds and every playtime becomes an extraordinary adventure! As we unveil the magic behind the brand, prepare to embark on a journey filled with whimsy, innovation, and the boundless joy that only toys can bring. Toy Monster have licences for some of the worlds most well known toy brands including Jurassic World, Fuggler, Water Art, Eezy Peezy and many more.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea7648 elementor-widget elementor-widget-spacer\" data-id=\"eea7648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4705bc0\" data-id=\"4705bc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0380b95 elementor-widget elementor-widget-heading\" data-id=\"0380b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenges\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8fb1c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a8fb1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d176935 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d176935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited budget to launch into an extremely crowded US market.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing a creative and content strategy to support the launch of Fuggler.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinating between online awareness and selling through units in Walmart stores.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited creative assets and UGC to support the campaign strategy.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c14d36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c14d36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcf527e\" data-id=\"dcf527e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a4f72c elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"6a4f72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TheHypeSociety's Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5841a11 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"5841a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TheHypeSociety's Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f868289 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f868289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-16b1105 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"16b1105\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c479f37\" data-id=\"c479f37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0115f62 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0115f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Creative Strategy<\/strong><\/h4>\nOur creative team was able to use the static assets and creative messaging to build a series of social assets for Facebook, Instagram and TikTok that created impactful TOF awareness of the 2 new series of Fugglers (TMNT and Lab Misfits) \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c231b1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6c231b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Key Messages<\/strong><\/h4>\nWeaving a web of humour and charm, Fuggler&#8217;s key messages were meticulously crafted by TheHypeSociety to showcase the unique attraction of these funny and ugly toys. Emphasising their quirky personalities, distinctive charm, and undeniable humour, our focus was on delivering clear and concise messaging that highlighted the one-of-a-kind qualities of Fugglers. These messages were seamlessly integrated into diverse campaign elements, ensuring a consistent narrative that resonated with the audience&#8217;s sense of uniqueness and playfulness.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f8ea8 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"99f8ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Audience Development<\/strong><\/h4>\nTheHypeSociety conducted thorough research to identify and understand the target audience. Demographics, interests, and online behaviour were taken into account to create buyer personas. By understanding the audience&#8217;s needs, the campaign aimed to provide tailored positioning and content that would resonate with potential customers.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef62031\" data-id=\"ef62031\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8953b1c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8953b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Targeting<\/strong><\/h4>\nHarnessing the power of finely crafted buyer audiences and personas, TheHypeSociety strategically deployed targeted campaigns on Facebook, Instagram, and TikTok for Fuggler. Tailoring criteria such as location, demographics, and online behaviour, these campaigns ensured that the ads reached individuals most likely to be enchanted by the mischievously delightful world of Fuggler toys.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d0fa7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"44d0fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Optimisation<\/strong><\/h4>\nContinuous optimisation played a pivotal role in the success of the campaign. TheHypeSociety regularly monitored the performance of ads, analysed data, and made strategic adjustments to enhance campaign effectiveness. This involved A\/B testing, refining audience targeting, and optimising ad placements to achieve the best results within the set budget.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52abb95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52abb95\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3244fd\" data-id=\"c3244fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3edc8b5 elementor-widget elementor-widget-heading\" data-id=\"3edc8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6948a72 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6948a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ec2d2d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ec2d2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5872001\" data-id=\"5872001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb6eed0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"bb6eed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe collaborative efforts of Toy Monster and TheHypeSociety resulted in an insanely successful retail sales campaign:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-26cb196 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26cb196\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6517821\" data-id=\"6517821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380158f elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"380158f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">SOLD OUT<br>IN 7 DAYS <\/h3><p class=\"elementor-image-box-description\">TMNT (Teenage Mutant Ninja Turtles) series sold out online in less than 7 days \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54f5141\" data-id=\"54f5141\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05a3f8d elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"05a3f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">400,000<br \/> UNITS SOLD<\/h3><p class=\"elementor-image-box-description\">Over 400,000 total units were sold throughout the 4 month campaign period in Walmart stores, in the USA. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29e6857 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29e6857\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8673704\" data-id=\"8673704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-934b3ce elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"934b3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">INCREASED AWARENESS<\/h3><p class=\"elementor-image-box-description\">Our social media campaign was the sole investment in awareness for the 2 new collections. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e0a3e5\" data-id=\"3e0a3e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cca198 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6cca198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">1,500,000  DAILY IMPRESSIONS<\/h3><p class=\"elementor-image-box-description\">THS developed an impressions and reach strategy that was able to get up to 150,000 daily impressions on avg, with peak days of over 1,500,000 in reach over a daily spend of less than $300 AUD. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a21ce6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a21ce6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df39e53\" data-id=\"df39e53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43cf7c7 elementor-widget elementor-widget-heading\" data-id=\"43cf7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405860e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"405860e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-961517c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"961517c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29e0751\" data-id=\"29e0751\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c5f096 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2c5f096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TheHypeSociety&#8217;s strategic approach to creative development, messaging, audience targeting, and ongoing optimisation proved instrumental in this activation&#8217;s success. This case study highlights the importance of a comprehensive strategy, content strategy, audience refinement, and data-driven approach in creating successful sell-through, ultimately driving retails sales and brand recognition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39a2c81 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"39a2c81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66b9ac6\" data-id=\"66b9ac6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc03af4 elementor-widget elementor-widget-video\" data-id=\"fc03af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Fuggler_TMNT_TOF-Ad1v3-1-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5cf0df8\" data-id=\"5cf0df8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f80673 elementor-widget elementor-widget-video\" data-id=\"3f80673\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Fuggler-Lab-Misfit-1_1-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We&#8217;re Back! Relaunching a Cult Favourite Back into the U.S. Market In an extremely competitive and challenging landscape of retail, the introduction of Fugglers, a quirky, funny and ugly new toy, marked a pivotal moment for Toy Monster, Walmart and TheHypeSociety. This case study delves into the meticulous planning, creative brilliance, and collaborative efforts that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15331,"parent":15467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-15320","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study Toy Monster - TheHypeSociety<\/title>\n<meta name=\"description\" content=\"Transforming Playtime: Toy Monster Sets New Standard - Leading innovation in the toy industry, Toy Monster inspires imaginative play and creativity.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study Toy Monster - TheHypeSociety\" \/>\n<meta property=\"og:description\" content=\"Transforming Playtime: Toy Monster Sets New Standard - Leading innovation in the toy industry, Toy Monster inspires imaginative play and creativity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/toy-monster-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"TheHypeSociety\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T12:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/03\/Toy-Monster-Fugglers.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1081\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/toy-monster-case-study\\\/\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/toy-monster-case-study\\\/\",\"name\":\"Case Study Toy Monster - TheHypeSociety\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/toy-monster-case-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/toy-monster-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Toy-Monster-Fugglers.webp\",\"datePublished\":\"2024-01-19T03:53:05+00:00\",\"dateModified\":\"2025-03-05T12:03:18+00:00\",\"description\":\"Transforming Playtime: Toy Monster Sets New Standard - Leading innovation in the toy industry, Toy Monster inspires imaginative play and creativity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/toy-monster-case-study\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/toy-monster-case-study\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/toy-monster-case-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Toy-Monster-Fugglers.webp\",\"contentUrl\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Toy-Monster-Fugglers.webp\",\"width\":1081,\"height\":1081,\"caption\":\"Toy Monster - Fugglers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/toy-monster-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study Toy Monster\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/\",\"name\":\"TheHypeSociety\",\"description\":\"Built on brand. 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