{"id":14333,"date":"2024-01-19T03:51:51","date_gmt":"2024-01-19T03:51:51","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?page_id=14333"},"modified":"2025-01-30T01:27:26","modified_gmt":"2025-01-30T01:27:26","slug":"energy-locals-case-study","status":"publish","type":"page","link":"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/energy-locals-case-study\/","title":{"rendered":"Case Study Energy Locals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14333\" class=\"elementor elementor-14333\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f36dbf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f36dbf5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c94705f\" data-id=\"c94705f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1003a76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1003a76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c37378c\" data-id=\"c37378c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ba063 elementor-widget elementor-widget-image\" data-id=\"e7ba063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"292\" height=\"62\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/EnergyLocals_Horizontal.png\" class=\"attachment-full size-full wp-image-14337\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff43a1 elementor-widget elementor-widget-heading\" data-id=\"dff43a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Powering Success: TheHypeSociety's Strategic Partnership with Energy Locals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffa67f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1ffa67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the ever-evolving and competitive energy market, Energy Locals aimed to achieve extraordinary year-over-year growth targets. Their journey towards success was significantly boosted by an 18-month collaboration with TheHypeSociety. This case study delves into how TheHypeSociety&#8217;s expertise in creative strategy, key messaging, audience development, targeting, and optimisation played a pivotal role in driving over 20,000 new online customer sign-ups through various channels, including Facebook, Instagram, YouTube, BVOD, and Google Ads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6f2031 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6f2031\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a516a1a\" data-id=\"a516a1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e281903 elementor-widget elementor-widget-image\" data-id=\"e281903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Asset-58--1024x1024.png\" class=\"attachment-large size-large wp-image-14431\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Asset-58--1024x1024.png 1024w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Asset-58--300x300.png 300w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Asset-58--150x150.png 150w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Asset-58--768x768.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Asset-58-.png 1082w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15ba88b\" data-id=\"15ba88b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7069285 elementor-widget elementor-widget-image\" data-id=\"7069285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Ad-2--1024x1024.png\" class=\"attachment-large size-large wp-image-14432\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Ad-2--1024x1024.png 1024w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Ad-2--300x300.png 300w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Ad-2--150x150.png 150w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Ad-2--768x767.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Ad-2-.png 1082w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ed35eec\" data-id=\"ed35eec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de31196 elementor-widget elementor-widget-video\" data-id=\"de31196\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2024\/01\/Ad-1-1.mov\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ffe166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ffe166\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5365aea\" data-id=\"5365aea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e1f81 elementor-widget elementor-widget-heading\" data-id=\"54e1f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client Background<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d526932 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d526932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d67fc7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8d67fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Energy Locals, a forward-thinking player in the energy industry, aimed to disrupt traditional models by offering innovative solutions for consumers seeking transparent and sustainable energy options. Their mission was to expand their customer base significantly, and they engaged TheHypeSociety to achieve this ambitious goal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4705bc0\" data-id=\"4705bc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0380b95 elementor-widget elementor-widget-heading\" data-id=\"0380b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8fb1c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a8fb1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0115f62 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0115f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Intense competition in the energy sector.<\/li><li>A need to rapidly increase online customer sign-ups.<\/li><li>Establishing Energy Locals as a trusted and sustainable energy provider.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e760487 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e760487\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad18623\" data-id=\"ad18623\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b0d606 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7b0d606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TheHypeSociety's Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03290c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"b03290c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TheHypeSociety's Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1556e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bf1556e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-918c773 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"918c773\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14cb227\" data-id=\"14cb227\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8afc2a1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8afc2a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Creative Strategy<\/strong><\/h4><p><span style=\"font-weight: 400;\">TheHypeSociety commenced the partnership with a strategic creative approach. Engaging visual content and compelling copy were designed to highlight Energy Locals&#8217; commitment to transparency, sustainability, and cost-effectiveness. The creatives were tailored to resonate with the target audience&#8217;s values and concerns related to energy consumption.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c83f9 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"53c83f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Key Messages<\/strong><\/h4><p>Crafting key messages that emphasised Energy Locals&#8217; unique selling points was paramount. TheHypeSociety focused on clear and concise messaging, highlighting benefits such as cost savings, environmental consciousness, and community engagement. These messages were consistently woven into various campaign elements to create a cohesive narrative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b386092 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b386092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Audience Development<\/strong><\/h4><p>TheHypeSociety conducted in-depth research to identify and understand the target audience. Demographics, interests, and online behaviour were meticulously analysed to create detailed buyer personas. This understanding allowed for the tailoring of campaigns to resonate with the audience&#8217;s values and preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71eeb95\" data-id=\"71eeb95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f437946 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f437946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Targeting<\/strong><\/h4><p>Leveraging the detailed buyer personas, TheHypeSociety implemented precise targeting across Facebook, Instagram, YouTube, BVOD, and Google Ads. Specific criteria, including geographic location, demographics, and online behaviour, were utilised to ensure the ads reached individuals most likely to be interested in Energy Locals&#8217; energy solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6e004 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3d6e004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Optimisation<\/strong><\/h4><p>Continuous optimisation was a cornerstone of TheHypeSociety&#8217;s strategy. Regular monitoring of campaign performance, data analysis, and strategic adjustments were made to enhance effectiveness. A\/B testing, refinement of audience targeting, and optimisation of ad placements were instrumental in achieving and exceeding growth targets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52abb95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52abb95\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3244fd\" data-id=\"c3244fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3edc8b5 elementor-widget elementor-widget-heading\" data-id=\"3edc8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6948a72 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6948a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ec2d2d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ec2d2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5872001\" data-id=\"5872001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d31ca1 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6d31ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">20,000+ Sign-ups<\/h3><p class=\"elementor-image-box-description\">The campaigns directly contributed, either directly or indirectly, to over 20,000 new online customer sign-ups, surpassing the ambitious growth targets.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a8870d\" data-id=\"5a8870d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b3b245 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"1b3b245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Insane YoY Growth<\/h3><p class=\"elementor-image-box-description\">Energy Locals experienced an incredible year-over-year growth trajectory, firmly establishing themselves as a prominent player in the competitive energy market.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8f14239\" data-id=\"8f14239\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f40671 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"1f40671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Enhanced Brand Trust<\/h3><p class=\"elementor-image-box-description\">The strategic messaging and transparent communication strategies fostered increased trust among customers, solidifying Energy Locals' reputation as a reliable and customer-centric energy provider.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d161c81 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d161c81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eccaa51\" data-id=\"eccaa51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7095b49 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"7095b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">WEB DATA <\/h3><p class=\"elementor-image-box-description\">\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa1e87 elementor-widget elementor-widget-text-editor\" data-id=\"2fa1e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>June &#8211; December 2022<\/strong><br \/>400,000 session<br \/>250,000 new users<\/p><p><strong>June &#8211; December 2023<\/strong><br \/>542,000 sessions &#8211; 56% increase<br \/>339,000 new users &#8211; 35% increase<br \/>17,779 conversions &#8211; 819% increase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4342ffb\" data-id=\"4342ffb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa639d9 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"fa639d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Social Ads<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab9df6 elementor-widget elementor-widget-text-editor\" data-id=\"0ab9df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>June 1st &#8211; October 31st 2023 vs Previous Period<\/strong><br \/>994% increase in online sign ups from social media ads<\/p><p><strong>June 1st &#8211; October 31st 2023 vs Previous period<\/strong><br \/>514 % increase in Google Ads conversions<\/p><p>17% decrease in Cost Per Conversion over the same period<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ef6bc2a\" data-id=\"ef6bc2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a21ce6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a21ce6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df39e53\" data-id=\"df39e53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43cf7c7 elementor-widget elementor-widget-heading\" data-id=\"43cf7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405860e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"405860e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-961517c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"961517c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29e0751\" data-id=\"29e0751\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c5f096 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2c5f096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTheHypeSociety&#8217;s comprehensive approach to creative strategy, messaging, audience targeting, and continuous optimisation played a pivotal role in Energy Locals&#8217; remarkable success. This case study underscores the importance of a strategic and data-driven approach in achieving and exceeding growth targets, ultimately positioning Energy Locals as an industry leader in the competitive energy landscape.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70a3e14\" data-id=\"70a3e14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9df9da elementor-widget elementor-widget-video\" data-id=\"d9df9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Xu28f4akgv4&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Powering Success: TheHypeSociety&#8217;s Strategic Partnership with Energy Locals In the ever-evolving and competitive energy market, Energy Locals aimed to achieve extraordinary year-over-year growth targets. Their journey towards success was significantly boosted by an 18-month collaboration with TheHypeSociety. This case study delves into how TheHypeSociety&#8217;s expertise in creative strategy, key messaging, audience development, targeting, and optimisation [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":15467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14333","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study Energy Locals - TheHypeSociety<\/title>\n<meta name=\"description\" content=\"Powering Success: TheHypeSociety&#039;s Strategic Partnership with Energy LocalsIn the ever-evolving and competitive energy market, Energy Locals aimed to achieve extraordinary year-over-year growth targets. 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