{"id":14071,"date":"2022-04-14T08:59:12","date_gmt":"2022-04-14T08:59:12","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?page_id=14071"},"modified":"2025-01-30T01:24:10","modified_gmt":"2025-01-30T01:24:10","slug":"cazinc-the-label","status":"publish","type":"page","link":"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/cazinc-the-label\/","title":{"rendered":"Case Study Cazinc The Label"},"content":{"rendered":"\t\t
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Cazinc The Label Wins the Hearts of the Internet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Melbourne-born designer brand, Cazinc The Label, creates timeless, functional and stylish wardrobe pieces for every woman, in every stage of life.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cazinc The Label Found the Perfect Ensemble<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A young fashion business with so much to offer meant that a dedicated team of digital marketers was what was necessary to continue monumental growth and success in a saturated market.<\/span><\/p>

TheHypeSociety was an obvious choice for founder Caz Rowland as she scoured through agencies, looking for a true partnership that the brand could strategically align with and provide aggressive growth opportunities for her unique designer brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Campaign Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Awareness<\/strong><\/h4>

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Drive sales<\/strong><\/h4>

Ut enim ad minim veniam, quis nostrud exercitation ullamco<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sentiment<\/strong><\/h4>

Ut enim ad minim veniam, quis nostrud exercitation ullamco<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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218%<\/h3>

INCREASE IN
\nUNIQUE PURCHASES<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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139%<\/h3>

INCREASE IN
\nPAID SOCIAL CTR<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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678%<\/h3>

INCREASE IN
\nPPC CONVERSION<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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27%<\/h3>

INCREASE IN
\nWEBSITE SESSIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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520%<\/h3>

INCREASE IN PPC
\nCONVERSION VALUE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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58%<\/h3>

INCREASE IN PAID SOCIAL
\nGOAL COMPLETIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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218%<\/h3>

INCREASE IN
\nUNIQUE PURCHASES<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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139%<\/h3>

INCREASE IN
\nPAID SOCIAL CTR<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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678%<\/h3>

INCREASE IN
\nPPC CONVERSION<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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27%<\/h3>

INCREASE IN
\nWEBSITE SESSIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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520%<\/h3>

INCREASE IN PPC
\nCONVERSION VALUE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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58%<\/h3>

INCREASE IN PAID SOCIAL
\nGOAL COMPLETIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fashioning the Perfect Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cazinc The Label had previously tried their hand at Paid Social Media advertising but it was clear from the outset that the growth that was hoped for through social media attempts.<\/span><\/p>

TheHypeSociety took to social platforms to instigate a complete overhaul and strategy pivot away from previous Social Media Advertising<\/strong><\/a> strategies and provided the team at Cazinc The Label with a comprehensive audit and new plan to move forward and generate eCommerce growth and revenue. <\/span><\/p>

Steadily aligned with the Social Media advertising and it\u2019s full funnel strategy, Google Ads<\/strong><\/a> began to position Cazinc The Label in front of any customers searching for their perfect fashion statement piece.<\/span><\/p>

Throughout Cazinc The Label\u2019s journey with TheHypeSociety, the growth of the eCommerce side of the business has been nothing short of incredible! Continuous statistical incline, mountains of online orders, and revenue that left you in jaw-dropping awe\u2026 our strategy, Cazinc The Label\u2019s journey.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Case\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cazinc The Label Wins the Hearts of the Internet Melbourne-born designer brand, Cazinc The Label, creates timeless, functional and stylish wardrobe pieces for every woman, in every stage of life. Cazinc The Label Found the Perfect Ensemble A young fashion business with so much to offer meant that a dedicated team of digital marketers was […]<\/p>\n","protected":false},"author":5,"featured_media":14100,"parent":15467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14071","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCase Study Cazinc The Label - TheHypeSociety<\/title>\n<meta name=\"description\" content=\"Find out how TheHypeSociety achieved incredible results for Melbourne fashion brand Cazinc The Label through digital marketing strategy.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study Cazinc The Label - TheHypeSociety\" \/>\n<meta property=\"og:description\" content=\"Find out how TheHypeSociety achieved incredible results for Melbourne fashion brand Cazinc The Label through digital marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/cazinc-the-label\/\" \/>\n<meta property=\"og:site_name\" content=\"TheHypeSociety\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T01:24:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2022\/04\/Cazinc-Tile-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"838\" \/>\n\t<meta property=\"og:image:height\" content=\"691\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/cazinc-the-label\\\/\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/cazinc-the-label\\\/\",\"name\":\"Case Study Cazinc The Label - TheHypeSociety\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/cazinc-the-label\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/cazinc-the-label\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Cazinc-Tile-6.png\",\"datePublished\":\"2022-04-14T08:59:12+00:00\",\"dateModified\":\"2025-01-30T01:24:10+00:00\",\"description\":\"Find out how TheHypeSociety achieved incredible results for Melbourne fashion brand Cazinc The Label through digital marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/cazinc-the-label\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/cazinc-the-label\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/cazinc-the-label\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Cazinc-Tile-6.png\",\"contentUrl\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Cazinc-Tile-6.png\",\"width\":838,\"height\":691,\"caption\":\"Cazinc Tile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/cazinc-the-label\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study Cazinc The Label\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/#website\",\"url\":\"https:\\\/\\\/www.thehypesociety.com.au\\\/staging\\\/\",\"name\":\"TheHypeSociety\",\"description\":\"Built on brand. 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