{"id":14062,"date":"2022-02-15T05:54:59","date_gmt":"2022-02-15T05:54:59","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?page_id=14062"},"modified":"2025-01-30T01:26:53","modified_gmt":"2025-01-30T01:26:53","slug":"mgi-golf","status":"publish","type":"page","link":"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/mgi-golf\/","title":{"rendered":"Case Study MGI Golf"},"content":{"rendered":"\t\t
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MGI Golf's Digital Marketing Strategy is in Full Swing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MGI Golf is changing the way golfers play; bringing high-tech motorised golf caddies to golfing champions everywhere.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Teeing Off with a New Business Model and Marketing Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M<\/span>GI wanted to hone in on a direct-to-customer business model that they had not previously explored, giving golfers access to the time-saving, convenience products in their range. <\/span><\/p>

To launch this mission, MGI Golf chose TheHypeSociety as their marketing partner with the aim of growing their organic traffic with specific transaction focused keywords.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Campaign Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Awareness<\/strong><\/h4>

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Drive sales<\/strong><\/h4>

Ut enim ad minim veniam, quis nostrud exercitation ullamco<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sentiment<\/strong><\/h4>

Ut enim ad minim veniam, quis nostrud exercitation ullamco<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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111%<\/h3>

INCREASE IN
\nSOCIAL MEDIA CLICKS (AUS)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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105%<\/h3>

INCREASE IN
\nTOTAL REVENUE USA <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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536%<\/h3>

INCREASE IN ECOMMERCE
REVENUE (AUS)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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725%<\/h3>

INCREASE IN
\nGOOGLE CHANGE (USA)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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169%<\/h3>

INCREASE IN YoY
\nREVENUE INCREASE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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23%<\/h3>

INCREASE IN WEBSITE
\nCONVERSION RATE (USA)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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111%<\/h3>

INCREASE IN
\nSOCIAL MEDIA CLICKS (AUS)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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105%<\/h3>

INCREASE IN
\nTOTAL REVENUE USA <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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536%<\/h3>

INCREASE IN ECOMMERCE
REVENUE (AUS)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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725%<\/h3>

INCREASE IN
\nGOOGLE CHANGE (USA)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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169%<\/h3>

INCREASE IN YoY
\nREVENUE INCREASE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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23%<\/h3>

INCREASE IN WEBSITE
\nCONVERSION RATE (USA)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Driving MGI Golf to the Flag<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Society hit the ground running, starting with a detailed SEO<\/strong><\/a> campaign to start building brand relevance amongst online search customers and the strategy has since evolved into a full scale omni-channel marketing strategy<\/strong>. With social media advertising<\/strong><\/a> utilising location targeting, Google advertising<\/strong><\/a> looking after the shoppers seeking better caddies, and YouTube advertising<\/strong> showcasing the coolest items in golf to brand new audiences, MGI is set for some of the most insane growth they\u2019ve ever seen. <\/span><\/p>

It\u2019s been an Ace game so far – with their campaigns now generating some of the most incredible performance we\u2019ve seen across Australia and the US in terms of revenue and online exposure!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MGI Golf’s Digital Marketing Strategy is in Full Swing MGI Golf is changing the way golfers play; bringing high-tech motorised golf caddies to golfing champions everywhere. Teeing Off with a New Business Model and Marketing Strategy MGI wanted to hone in on a direct-to-customer business model that they had not previously explored, giving golfers access […]<\/p>\n","protected":false},"author":5,"featured_media":4488,"parent":15467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14062","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCase Study MGI Golf - TheHypeSociety<\/title>\n<meta name=\"description\" content=\"MGI Golf chose TheHypeSociety as their marketing partner with the aim of growing their organic traffic. 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