{"id":14055,"date":"2022-06-26T23:38:50","date_gmt":"2022-06-26T23:38:50","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?page_id=14055"},"modified":"2025-01-30T01:26:12","modified_gmt":"2025-01-30T01:26:12","slug":"diggerlid","status":"publish","type":"page","link":"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/diggerlid\/","title":{"rendered":"Case Study DiggerLid"},"content":{"rendered":"\t\t
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Australian Invention Digs for Gold Internationally<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Australian business, DiggerLid, was created as a solution to weather interruptions for diggers and excavator operators everywhere. Since its creation, DiggerLid has evolved into a larger brand offering a range of products including the original DiggerLid excavator cover and expanding into Shields, apparel and accessories.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Making the Earth Move Under Their Feet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Australian business, DiggerLid, was created as a solution to weather interruptions for diggers and excavator operators everywhere. Since its creation, DiggerLid has evolved into a larger brand offering a range of products including the original DiggerLid excavator cover and expanding into Shields, apparel and accessories.\u00a0<\/p>

DiggerLid came to TheHypeSociety seeking a trusted digital marketing partner who could help elevate brand awareness and this very quickly evolved into a strong, growth-focused campaign over the last 6 months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cIt’s hard to pinpoint any flaw in their work\u00a0\u2014 they’ve improved our online presence extensively, and we can’t thank them enough for that.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Luke Pfitzner – Director – DiggerLid<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Campaign Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Awareness<\/strong><\/h4>

DiggerLid joined TheHypeSociety as a foundational client. The goals have always been how to increase awareness of the of their product to the most relevant target market.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Drive sales<\/strong><\/h4>

With a “full funnel” social media strategy in three countries we have seen a whopping 913% revenue growth YoY from in FY23.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Don’t take our word for it…\u00a0<\/strong><\/h4>

“We came to TheHypeSociety on a mission for good advertising. Their work is awesome and staff are legends. Our website has had a massive overhaul done by THS and we are super impressed. These guys get RESULTS!”<\/p>

Luke Pfitzner – Founder & Owner\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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100%<\/h3>

INCREASE IN
\nINTERNATIONAL REVENUE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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98%<\/h3>

INCREASE IN PRODUCT
\nADDS TO CART<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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86%<\/h3>

INCREASE IN CLICKS FROM
SOCIAL MEDIA ADVERTISING<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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72%<\/h3>

INCREASE IN CLICKS FROM
\nTIKTOK ADVERTISING<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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66%<\/h3>

INCREASE IN
WEBSITE SESSIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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50%<\/h3>

INCREASE IN
\nAUSTRALIAN REVENUE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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100%<\/h3>

INCREASE IN
\nINTERNATIONAL REVENUE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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98%<\/h3>

INCREASE IN PRODUCT
\nADDS TO CART<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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86%<\/h3>

INCREASE IN CLICKS FROM
SOCIAL MEDIA ADVERTISING<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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72%<\/h3>

INCREASE IN CLICKS FROM
\nTIKTOK ADVERTISING<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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66%<\/h3>

INCREASE IN
WEBSITE SESSIONS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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50%<\/h3>

INCREASE IN
\nAUSTRALIAN REVENUE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Turning Rainy Days into Incredible Revenue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As this monumental partnership continues, DiggerLid left no stone unturned in their digital marketing strategy<\/a> and allowed TheHypeSociety to apply a multi-channel strategy including SEO<\/strong><\/a>, Google Ads<\/strong><\/a>, Social Media Advertising<\/strong><\/a>, Content Creation<\/strong><\/a>, and Email Marketing<\/strong>.<\/span><\/p>

Through this multi-channel strategy, DiggerLid has also now been introduced internationally to the UK and New Zealand and is also now expanding their strategy into influencer marketing<\/strong> with Nick Drew (The Digger Man – UK) and TikTok Advertising<\/strong>.<\/span><\/p>

This combination of content, search, and social media campaigns continue to move DiggerLid from strength to strength and has allowed the brand to discover new opportunities globally.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Australian Invention Digs for Gold Internationally Australian business, DiggerLid, was created as a solution to weather interruptions for diggers and excavator operators everywhere. Since its creation, DiggerLid has evolved into a larger brand offering a range of products including the original DiggerLid excavator cover and expanding into Shields, apparel and accessories.\u00a0 Making the Earth Move […]<\/p>\n","protected":false},"author":5,"featured_media":14093,"parent":15467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14055","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCase Study DiggerLid - TheHypeSociety<\/title>\n<meta name=\"description\" content=\"DiggerLid left no stone unturned in their digital marketing strategy and allowed TheHypeSociety to apply a multi-channel strategy. 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