{"id":14048,"date":"2022-09-12T06:41:50","date_gmt":"2022-09-12T06:41:50","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?page_id=14048"},"modified":"2025-01-30T01:25:55","modified_gmt":"2025-01-30T01:25:55","slug":"choice-automart","status":"publish","type":"page","link":"https:\/\/www.thehypesociety.com.au\/staging\/case-studies\/choice-automart\/","title":{"rendered":"Case Study Choice Automart"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Case\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HYPING Up Car Sales Solutions for Victorian Customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When it comes to selling your car, it can be a rough ride to getting the money you deserve for your vehicle. With over 20 years of experience in the automotive industry, Melbourne-based Choice Automart proposes a solution for anybody selling their car, promising to match or beat any written valuation, instant quotes, free pick-up, and so much more through an easy 5-step process. Within the space of one year, Choice Automart have already helped over 300 people get a better deal on their vehicle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A New Route in Choice Automart's Digital Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Choice Automart knew that they were an innovative problem solving service, but they weren\u2019t sure how to go about extending their brand awareness and driving leads into their business. You know the old saying \u201clike breeds like\u201d… well we partnered problem solvers with problem solvers and TheHypeSociety dove straight into a tailored social media strategy to provide Choice Automart with the leads and brand awareness they were looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe have seen a huge increase in the volume of inbound leads through our social media channels. We have been inundated with quality opportunities for car sellers.
We couldn\u2019t be happier with TheHypeSociety.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tJohny Jabbour – Founder – Choice Automart\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Campaign Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Awareness<\/strong><\/h4>\nAs a brand new business in a highly competitive market, Choice Automart needed to agency that could get them instant access to market awareness. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Drive sales<\/strong><\/h4>\nWithin the first 3 months of the campaign launch, TheHypeSociety was able to generate hundreds of leads at a highly scalable CPL (Cost Per Lead). \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sentiment<\/strong><\/h4>\nMany thanks to The Hype Society Team, they have done a perfect job and been helping us with our business from day one.\nhighly recommend them.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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120<\/h3>

AVERAGE LEADS
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$7.43<\/h3>

COST PER LEAD<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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$0.72c<\/h3>

COST PER CLICK<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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22%<\/h3>

DECREASE IN
\nMEDIA SPEND<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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204%<\/h3>

INCREASE IN
\nCLICK THROUGH RATE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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130,000<\/h3>

AVERAGE IMPRESSIONS
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120<\/h3>

AVERAGE LEADS
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$7.43<\/h3>

COST PER LEAD<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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$0.72c<\/h3>

COST PER CLICK<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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22%<\/h3>

DECREASE IN
\nMEDIA SPEND<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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204%<\/h3>

INCREASE IN
\nCLICK THROUGH RATE<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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130,000<\/h3>

AVERAGE IMPRESSIONS
\nPER MONTH<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Driving Success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The team at TheHypeSociety knew what needed to be done in order to achieve the best possible results in Choice Automart\u2019s campaigns. We built a custom <\/span>landing page<\/b> to accommodate traffic campaigns and utilised <\/span>Meta\u2019s in-platform<\/b> lead forms and <\/span>messenger<\/b> CTA to collect leads for the business. Through a mixture of native platform lead collection types and the landing page, our team is able to optimise campaigns towards the lead collection type that audiences prefer.<\/span><\/p>

After only a few weeks, the results rolling in for Choice Automart were something to gawk at!<\/span><\/p>

Month on month we saw an average of 100 leads, consistent decrease in the cost per lead, decreases in cost per click, and an increase in click through rates and impressions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

HYPING Up Car Sales Solutions for Victorian Customers When it comes to selling your car, it can be a rough ride to getting the money you deserve for your vehicle. With over 20 years of experience in the automotive industry, Melbourne-based Choice Automart proposes a solution for anybody selling their car, promising to match or […]<\/p>\n","protected":false},"author":5,"featured_media":8099,"parent":15467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14048","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCase Study Choice Automart - TheHypeSociety<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study Choice Automart - TheHypeSociety\" \/>\n<meta property=\"og:description\" content=\"HYPING Up Car Sales Solutions for Victorian Customers When it comes to selling your car, it can be a rough ride to getting the money you deserve for your vehicle. 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