{"id":19790,"date":"2025-03-05T11:59:12","date_gmt":"2025-03-05T11:59:12","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?case-studies=primal-zone-case-study-2"},"modified":"2025-03-05T11:59:12","modified_gmt":"2025-03-05T11:59:12","slug":"primal-zone-case-study-2","status":"publish","type":"case-studies","link":"https:\/\/www.thehypesociety.com.au\/staging\/?case-studies=primal-zone-case-study-2","title":{"rendered":"Case Study Primal Zone"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19790\" class=\"elementor elementor-19790\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f87f6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f87f6aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304d75c6\" data-id=\"304d75c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-181d87a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"181d87a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5663748b\" data-id=\"5663748b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da1130b elementor-widget elementor-widget-image\" data-id=\"da1130b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"290\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/12\/91826e56da13c80e083010f0a6613123c62c2931-scaled.png\" class=\"attachment-full size-full wp-image-19418\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/12\/91826e56da13c80e083010f0a6613123c62c2931-scaled.png 2560w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/12\/91826e56da13c80e083010f0a6613123c62c2931-300x34.png 300w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/12\/91826e56da13c80e083010f0a6613123c62c2931-1024x116.png 1024w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/12\/91826e56da13c80e083010f0a6613123c62c2931-768x87.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/12\/91826e56da13c80e083010f0a6613123c62c2931-1536x174.png 1536w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/12\/91826e56da13c80e083010f0a6613123c62c2931-2048x232.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a25df2 elementor-widget elementor-widget-heading\" data-id=\"12a25df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Primal Zone Achieved $3.16M in Revenue with a Multi-Channel Performance Engine\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702227e9 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"702227e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Across Google Ads, Meta Ads, and Organic, TheHypeSociety helped Primal Zone build a scalable customer acquisition machine\u2014driving thousands of purchases and millions in trackable revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">Primal Zone is a fast-growing eCommerce brand focused on supplements, health optimisation, and performance products. Competing in a highly aggressive online category, the brand needed a full-funnel digital strategy capable of driving scale, high ROAS, and repeat purchasing behaviour.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-637a80 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"637a80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3e0e21ce\" data-id=\"3e0e21ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be46baf elementor-widget elementor-widget-image\" data-id=\"be46baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-6-768x1024.png\" class=\"attachment-large size-large wp-image-19756\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-6-768x1024.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-6-225x300.png 225w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-6.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29906dc3\" data-id=\"29906dc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14c6ca21 elementor-widget elementor-widget-image\" data-id=\"14c6ca21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-5-768x1024.png\" class=\"attachment-large size-large wp-image-19755\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-5-768x1024.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-5-225x300.png 225w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-5.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cedb79\" data-id=\"cedb79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67731b33 elementor-widget elementor-widget-image\" data-id=\"67731b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-4-768x1024.png\" class=\"attachment-large size-large wp-image-19754\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-4-768x1024.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-4-225x300.png 225w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1440-4.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a478dc elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a478dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19449e7\" data-id=\"19449e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97d381a elementor-widget elementor-widget-image\" data-id=\"97d381a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-576x1024.png\" class=\"attachment-large size-large wp-image-19774\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-576x1024.png 576w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-169x300.png 169w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-768x1365.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-864x1536.png 864w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9640fc3\" data-id=\"9640fc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-713fa8e elementor-widget elementor-widget-image\" data-id=\"713fa8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-2_v2-576x1024.png\" class=\"attachment-large size-large wp-image-19773\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-2_v2-576x1024.png 576w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-2_v2-169x300.png 169w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-2_v2-768x1365.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-2_v2-864x1536.png 864w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/1080x1920-2_v2.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b3f7fb\" data-id=\"3b3f7fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c37a1ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c37a1ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b2f0350\" data-id=\"7b2f0350\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5604abf3 elementor-widget elementor-widget-heading\" data-id=\"5604abf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategy <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b1eaf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35b1eaf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2350d9e6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2350d9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Objectives<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a <\/span><b>scalable, multi-channel acquisition funnel<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive <\/span><b>revenue growth<\/b><span style=\"font-weight: 400;\"> while lowering CPA<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accelerate <\/span><b>repeat customer purchases<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve attribution &amp; visibility across Meta, Google, and Organic<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase high-intent traffic and purchase paths<\/span><\/li><\/ul><h2>\u00a0<\/h2><h2><b>Google Ads \u2013 High Intent Revenue Engine<\/b><\/h2><p><span style=\"font-weight: 400;\">Google quickly became the backbone of Primal Zone\u2019s performance. We deployed a hybrid structure of Performance Max, branded search, and high-intent keyword groupings\u2014optimised relentlessly for highest purchase volume and lowest cost per conversion.<\/span><\/p><p><span style=\"font-weight: 400;\">Key elements:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance Max campaigns for broad scale and automation<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand + high-intent search for maximum purchase efficiency<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restructured ad groups for clarity, bidding control, and ROAS targeting<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative testing &amp; refreshed product assets<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tight search query filtering to eliminate waste<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122219f1 elementor-widget elementor-widget-spacer\" data-id=\"122219f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3418fb8\" data-id=\"3418fb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e9ddc7 elementor-widget elementor-widget-heading\" data-id=\"30e9ddc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a87addd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a87addd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6574e6ae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6574e6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Challenge:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saturated digital market with high CPCs and low average ROAS<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rapid rise in competitor investment across search and social<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inefficient historical campaign structures limiting scale<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need for accurate revenue attribution and purchase tracking<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-798b4e88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"798b4e88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d80cf27\" data-id=\"2d80cf27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-406e526c elementor-widget elementor-widget-heading\" data-id=\"406e526c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9f716c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a9f716c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c6ca2db elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"6c6ca2db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-28dfd3f7\" data-id=\"28dfd3f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2204f481 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2204f481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">$3.6m<\/h3><p class=\"elementor-image-box-description\">REVENUE<br>\nFROM CAMPAIGNS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-477c2b10\" data-id=\"477c2b10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28fbebb5 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"28fbebb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">$1.63M<\/h3><p class=\"elementor-image-box-description\">CONVERSION REVENUE<br>\nGOOGLE ADS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-7e565e24\" data-id=\"7e565e24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44d942d7 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"44d942d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">$531K <\/h3><p class=\"elementor-image-box-description\">PURCHASE REVENUE<br>FROM META ADS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-141aafa1\" data-id=\"141aafa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663a73f7 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"663a73f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">4584<\/h3><p class=\"elementor-image-box-description\">TOTAL PURCHASES<br>\nFROM CAMPAIGNS <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-ab46951\" data-id=\"ab46951\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b619ae2 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4b619ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">58K<\/h3><p class=\"elementor-image-box-description\">CLICKS<br>SOCIAL MEDIA ADS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-3ceed07\" data-id=\"3ceed07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52421fa elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"52421fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">$607K<\/h3><p class=\"elementor-image-box-description\">CONVERSION VALUE<br>\nFROM ORGANIC TRAFFIC<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78c51e15 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"78c51e15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5efb4d81\" data-id=\"5efb4d81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b3942b1 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"3b3942b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">$1.6 Million<\/h3><p class=\"elementor-image-box-description\">Google Ads delivered $1.63M in conversion value with 12,280+ conversions at a $4.34 cost per conversion. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-723a7523\" data-id=\"723a7523\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45efd076 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"45efd076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">530K<br> Purchase Revenue <\/h3><p class=\"elementor-image-box-description\">Meta generated $531.81K in Website Purchase Conversion Value across 58,273 clicks and 3.2M impressions. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-43d28864\" data-id=\"43d28864\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596ab9b2 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"596ab9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">4,584 Purchases<\/h3><p class=\"elementor-image-box-description\">Over 4500 customers acquired from the full funnel digital marketing campaign, including Meta Ads, TikTok Ads, Google Ads and Display. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a3898f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a3898f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5763835c\" data-id=\"5763835c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32fe98f0 elementor-widget elementor-widget-heading\" data-id=\"32fe98f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-16bd40b4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"16bd40b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7238ccd0\" data-id=\"7238ccd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ead95a4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ead95a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Facebook Ads \u2013 Full Funnel Social Growth<\/b><\/h2><p><span style=\"font-weight: 400;\">We rebuilt Meta into a structured funnel\u2014Prospecting \u2192 Mid-Funnel \u2192 Retargeting\u2014to scale purchases and build long-term return paths.<\/span><\/p><p><span style=\"font-weight: 400;\">Key elements:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TOF prospecting campaigns to widen the audience pool<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-volume mid-funnel engagement and registration ads<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BOF retargeting to close high-value customers<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative formats optimised for CTR and purchase intent<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publisher optimisation (Instagram dominating purchase paths)<\/span><p>\u00a0<\/p><\/li><\/ul><p><b>Impact:<\/b><\/p><p><span style=\"font-weight: 400;\">Meta generated <\/span><b>$531.81K<\/b><span style=\"font-weight: 400;\"> in Website Purchase Conversion Value across 58,273 clicks and 3.2M impressions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Top-performing campaigns:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>BOF Retargeting:<\/b><span style=\"font-weight: 400;\"> $207.25K in purchase value<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complete Lead Campaign:<\/b><span style=\"font-weight: 400;\"> $115.53K<\/span><p>\u00a0<\/p><\/li><li><b>Sales Campaign:<\/b><span style=\"font-weight: 400;\"> $75.79K<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233c0609 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"233c0609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Key Messages<\/strong><\/h4><p>Crafting key messages that emphasised the advantages of purchasing a Mazda. TheHypeSociety focused on clear and concise messaging that highlighted benefits of purchasing from local and family owned car dealerships and the reliability of Mazda&#8217;s advanced technology. These messages were woven into the various campaign elements to create a consistent narrative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56172bac elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"56172bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Audience Development<\/strong><\/h4>\nTheHypeSociety conducted thorough research to identify and understand the target audience. Demographics, interests, and online behaviour were taken into account to create buyer personas. By understanding the audience&#8217;s needs, the campaign aimed to provide tailored solutions and content that would resonate with potential customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e47a8b9\" data-id=\"1e47a8b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254a0f5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"254a0f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Headline Outcomes<\/b><\/h2><p><span style=\"font-weight: 400;\">Use stat cards:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>$3.16M+ total revenue<\/b><span style=\"font-weight: 400;\"> tracked in GA4 <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>4,584 total purchasers<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>$1.63M Google Ads revenue<\/b><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>$531.81K Meta revenue<\/b><span style=\"font-weight: 400;\"> (Website Purchases) <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>165K total sessions<\/b><span style=\"font-weight: 400;\"> across channels<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4860f92b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4860f92b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Google Ads Performance Highlights<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clicks:<\/b><span style=\"font-weight: 400;\"> 21,324 (+320%)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate:<\/b><span style=\"font-weight: 400;\"> 8.48% (+20%)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost per Conversion:<\/b><span style=\"font-weight: 400;\"> $4.34 (-80%)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions:<\/b><span style=\"font-weight: 400;\"> 665K (+1,034%)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Value:<\/b><span style=\"font-weight: 400;\"> $1.63M<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversions:<\/b><span style=\"font-weight: 400;\"> 12,280.70<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Top campaign performers (conversion value):<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>THS | PMax | Branded:<\/b><span style=\"font-weight: 400;\"> $863,759<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>THS | Search | Brand:<\/b><span style=\"font-weight: 400;\"> $472,561<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li><b>THS | PMax | Generic:<\/b><span style=\"font-weight: 400;\"> $150,075<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de372ca elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"de372ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><h2><b>Meta Ads Performance Highlights<\/b><\/h2><p><span style=\"font-weight: 400;\">Grid layout:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website Purchase Value:<\/b><span style=\"font-weight: 400;\"> $531.81K<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clicks:<\/b><span style=\"font-weight: 400;\"> 58,273<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions:<\/b><span style=\"font-weight: 400;\"> 3.20M<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average CPC:<\/b><span style=\"font-weight: 400;\"> $1.21<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTR:<\/b><span style=\"font-weight: 400;\"> 1.82%<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Top Meta revenue drivers:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>BOF \u2013 Leads Retargeting:<\/b><span style=\"font-weight: 400;\"> $207.25K<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complete Lead Campaign:<\/b><span style=\"font-weight: 400;\"> $115.53K<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>TLA Sales:<\/b><span style=\"font-weight: 400;\"> $75.79K<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Instagram was the leading platform, contributing: <\/span><b>$337.86K<\/b> in revenue<\/p><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-25950fc6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25950fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-784b9de3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"784b9de3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11220f7c\" data-id=\"11220f7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b435637 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2b435637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><b>Business Impact<\/b><\/h1><p><b>What This Means for Primal Zone<\/b><\/p><p><span style=\"font-weight: 400;\">Primal Zone is a fast-growing eCommerce brand focused on supplements, health optimisation, and performance products. Competing in a highly aggressive online category, the brand needed a full-funnel digital strategy capable of driving scale, high ROAS, and repeat purchasing behaviour.<\/span><\/p><p><span style=\"font-weight: 400;\">Primal Zone now operates with a fully optimised digital acquisition engine. Paid channels deliver predictable revenue, organic channels compound growth, and the brand has the visibility, data clarity, and funnel structure needed to scale aggressively. With over <\/span><b>$3M in attributable revenue<\/b><span style=\"font-weight: 400;\">, TheHypeSociety helped Primal Zone turn performance marketing into a dominant competitive advantage.<\/span><\/p><p>If your business would like to take advantage of our talented team, click the button below. We&#8217;d love to speak to you.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0727b0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0727b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SPEAK TO OUR TALENTED TEAM TODAY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bfa7c8b\" data-id=\"1bfa7c8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b47912b elementor-widget elementor-widget-video\" data-id=\"b47912b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Primal-Zone-Brand-Video-30s-9.16.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","class_list":["post-19790","case-studies","type-case-studies","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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