{"id":18029,"date":"2025-03-05T11:59:12","date_gmt":"2025-03-05T11:59:12","guid":{"rendered":"https:\/\/www.thehypesociety.com.au\/?post_type=case-studies&#038;p=18029"},"modified":"2026-01-09T01:39:14","modified_gmt":"2026-01-09T01:39:14","slug":"able-foods-case-study","status":"publish","type":"case-studies","link":"https:\/\/www.thehypesociety.com.au\/staging\/?case-studies=able-foods-case-study","title":{"rendered":"Case Study Able Foods"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18029\" class=\"elementor elementor-18029\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f87f6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f87f6aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304d75c6\" data-id=\"304d75c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-181d87a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"181d87a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5663748b\" data-id=\"5663748b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da1130b elementor-widget elementor-widget-image\" data-id=\"da1130b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"404\" height=\"332\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/able-foods-logo-red.png\" class=\"attachment-full size-full wp-image-19792\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/able-foods-logo-red.png 404w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/able-foods-logo-red-300x247.png 300w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a25df2 elementor-widget elementor-widget-heading\" data-id=\"12a25df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Driving NDIS Leads at Scale Through Performance Marketing &amp; SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702227e9 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"702227e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Able Foods is a leading NDIS meal provider dedicated to supporting Australians living with disability through nutritious, ready-made meals. As competition in the NDIS space intensified, Able Foods partnered with The Hype Society to build a scalable digital growth strategy that would drive consistent, high-quality enquiries while supporting long-term organic growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-637a80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"637a80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3e0e21ce\" data-id=\"3e0e21ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be46baf elementor-widget elementor-widget-image\" data-id=\"be46baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350_v4-819x1024.png\" class=\"attachment-large size-large wp-image-19798\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350_v4-819x1024.png 819w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350_v4-240x300.png 240w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350_v4-768x960.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350_v4.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29906dc3\" data-id=\"29906dc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14c6ca21 elementor-widget elementor-widget-image\" data-id=\"14c6ca21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-2-1080x1350_v4-copy-819x1024.png\" class=\"attachment-large size-large wp-image-19797\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-2-1080x1350_v4-copy-819x1024.png 819w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-2-1080x1350_v4-copy-240x300.png 240w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-2-1080x1350_v4-copy-768x960.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-2-1080x1350_v4-copy.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cedb79\" data-id=\"cedb79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67731b33 elementor-widget elementor-widget-image\" data-id=\"67731b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350-1-819x1024.png\" class=\"attachment-large size-large wp-image-19796\" alt=\"\" srcset=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350-1-819x1024.png 819w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350-1-240x300.png 240w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350-1-768x960.png 768w, https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Ad-1-1080x1350-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c37a1ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c37a1ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b2f0350\" data-id=\"7b2f0350\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5604abf3 elementor-widget elementor-widget-heading\" data-id=\"5604abf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategy <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b1eaf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35b1eaf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2350d9e6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2350d9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Objective<\/b><\/h2>\n<p class=\"p3\">The Hype Society implemented a <span class=\"s2\"><b>full-funnel growth strategy<\/b><\/span>, combining paid media, SEO, and advanced tracking to maximise both short-term performance and long-term sustainability.<\/p>\n<h3><b>1. Full-Funnel Paid Media Framework<\/b><\/h3>\n<p class=\"p4\"><span class=\"s3\">Campaigns were structured across <\/span><b>Top-of-Funnel (Prospecting)<\/b><span class=\"s3\">, <\/span><b>Middle-of-Funnel (Education &amp; Consideration)<\/b><span class=\"s3\">, and <\/span><b>Bottom-of-Funnel (Retargeting)<\/b><span class=\"s3\"> audiences.<\/span><\/p>\n<ul>\n<li>\n<p class=\"p1\">Meta Ads used education-driven creative to introduce Able Foods to carers, participants, and support coordinators<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Google Search campaigns targeted high-intent keywords such as <i>NDIS meals<\/i>, <i>disability meal provider<\/i>, and branded searches<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Dedicated campaigns promoted high-value assets like the <span class=\"s1\"><b>NDIS Funding Guide<\/b><\/span><\/p>\n<\/li>\n<\/ul>\n<h3><b>2. Conversion-Focused Landing Experiences<\/b><\/h3>\n<p class=\"p3\">Traffic was directed to purpose-built landing pages optimised for:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Lead forms<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Phone calls<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Guide downloads<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">All key actions were tracked using GA4, CallRail, and platform-level conversion tracking to ensure optimisation decisions were data-driven.<\/p>\n<h3><b>3. SEO &amp; Organic Growth<\/b><\/h3>\n<p class=\"p3\">Alongside paid acquisition, we invested heavily in SEO to reduce reliance on paid media over time.<\/p>\n<ul>\n<li>\n<p class=\"p1\">On-page optimisation targeting high-intent NDIS keywords<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Content improvements to support ranking growth<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Ongoing rank tracking and technical improvements<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">This ensured Able Foods continued to build organic authority while paid media drove immediate results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122219f1 elementor-widget elementor-widget-spacer\" data-id=\"122219f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3418fb8\" data-id=\"3418fb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e9ddc7 elementor-widget elementor-widget-heading\" data-id=\"30e9ddc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a87addd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a87addd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6574e6ae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6574e6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Challenge:<\/b><\/p>\n<p class=\"p1\">Able Foods is a leading NDIS meal provider delivering nutritionally balanced, ready-made meals to Australians living with disability. While demand in the NDIS space was growing rapidly, Able Foods faced several core challenges:<\/p>\n<p class=\"p1\">Rising competition from both national and regional providers<\/p>\n<ul>\n<li>\n<p class=\"p1\">Increasing paid media costs across Meta and Google<\/p>\n<\/li>\n<li>\n<p class=\"p1\">A need to consistently generate <span class=\"s1\"><b>high-quality NDIS-relevant leads<\/b><\/span>, not just traffic<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Limited visibility across high-intent NDIS and disability-related search terms<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Able Foods engaged <span class=\"s2\"><b>The Hype Society<\/b><\/span> to create a scalable acquisition strategy that would drive qualified enquiries, phone calls, and downloads while improving long-term organic visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-798b4e88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"798b4e88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d80cf27\" data-id=\"2d80cf27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-406e526c elementor-widget elementor-widget-heading\" data-id=\"406e526c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9f716c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a9f716c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c6ca2db elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"6c6ca2db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-28dfd3f7\" data-id=\"28dfd3f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2204f481 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2204f481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">1786<\/h3><p class=\"elementor-image-box-description\">TRACKED CONVERSION<br>\nFROM CAMPAIGNS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-477c2b10\" data-id=\"477c2b10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28fbebb5 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"28fbebb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">1058<\/h3><p class=\"elementor-image-box-description\">INBOUND<br>\nFORMS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-7e565e24\" data-id=\"7e565e24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44d942d7 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"44d942d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">456<\/h3><p class=\"elementor-image-box-description\">AVG<br>MONTHLY CALLS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-141aafa1\" data-id=\"141aafa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663a73f7 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"663a73f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">23,560<\/h3><p class=\"elementor-image-box-description\">CLICKS<br>\nPER MONTH FROM PAID ADS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-ab46951\" data-id=\"ab46951\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b619ae2 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4b619ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">164%<\/h3><p class=\"elementor-image-box-description\">INCREASE<br>GOOGLE ORGANIC CLICKS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-3ceed07\" data-id=\"3ceed07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52421fa elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"52421fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">3.73% <\/h3><p class=\"elementor-image-box-description\">CTR<br>\nON PAID SOCIAL ADS<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78c51e15 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"78c51e15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5efb4d81\" data-id=\"5efb4d81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b3942b1 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"3b3942b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">1076<\/h3><p class=\"elementor-image-box-description\">Lead generated through paid media channels. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-723a7523\" data-id=\"723a7523\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45efd076 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"45efd076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">1058<br> NEW APPS<\/h3><p class=\"elementor-image-box-description\">Able Foods received inbound applications of over 1000 new client applications. \n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-43d28864\" data-id=\"43d28864\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596ab9b2 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"596ab9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">454 Tracked Calls <\/h3><p class=\"elementor-image-box-description\">Over 450 inbound calls tracked per month from the campaigns. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a3898f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a3898f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5763835c\" data-id=\"5763835c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32fe98f0 elementor-widget elementor-widget-heading\" data-id=\"32fe98f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-16bd40b4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"16bd40b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7238ccd0\" data-id=\"7238ccd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ead95a4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ead95a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Lead Generation &amp; Enquiries<\/b><\/h3>\n<ul>\n<li>\n<p class=\"p1\"><b>1,786+ paid media conversions<\/b><span class=\"s1\"> across Meta and Google<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>1,058 form submissions<\/b><span class=\"s1\">, with <\/span><b>552 first-time enquiries<\/b><b><\/b><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>456 inbound phone calls<\/b><span class=\"s1\"> tracked via CallRail<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\">Strong performance from retargeting and high-intent Google Search campaigns<\/p>\n<\/li>\n<\/ul>\n<h3><b>Paid Media Performance<\/b><\/h3>\n<ul>\n<li>\n<p class=\"p1\"><b>20,352 clicks<\/b><span class=\"s1\"> generated<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>382,000+ reach<\/b><span class=\"s1\"> across Meta<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>CTR of 3.73%<\/b><\/span> on Meta Ads<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>Average CPC as low as $1.76<\/b><span class=\"s1\"> on Google Ads<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\">Cost efficiency improved despite increased competition<\/p>\n<\/li>\n<\/ul>\n<h3><b>Website &amp; Engagement<\/b><\/h3>\n<ul>\n<li>\n<p class=\"p1\"><b>85,784 sessions<\/b><b><\/b><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>77,607 engaged sessions<\/b><b><\/b><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>9,636 key events<\/b><span class=\"s1\"> tracked in GA4<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\">Over <span class=\"s1\"><b>1.1 million events recorded<\/b><\/span>, indicating strong on-site engagement<\/p>\n<\/li>\n<\/ul>\n<h3><b>SEO &amp; Organic Growth<\/b><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p class=\"p1\"><b>464,000 search impressions<\/b><span class=\"s1\"> (+163%)<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>10,538 organic clicks<\/b><span class=\"s1\"> (+87%)<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\">Average ranking position improved to <span class=\"s1\"><b>~5th overall<\/b><b><\/b><\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>28 keywords ranking in the Top 3<\/b><span class=\"s1\">, with <\/span><b>46 in the Top 10<\/b><b><\/b><\/p>\n<\/li>\n<li>\n<p class=\"p1\">Continued upward trend in keyword visibility and search demand<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e47a8b9\" data-id=\"1e47a8b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254a0f5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"254a0f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">By combining <\/span><b>performance-driven paid media<\/b><span class=\"s1\"> with <\/span><b>long-term SEO investment<\/b><span class=\"s1\">, Able Foods now benefits from:<\/span><\/p>\n<ul>\n<li>\n<p class=\"p1\">A predictable pipeline of qualified NDIS leads<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Reduced reliance on any single acquisition channel<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Improved brand visibility across paid and organic search<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Clear, end-to-end attribution across forms, calls, and downloads<\/p>\n<\/li>\n<\/ul>\n<p class=\"p4\">Most importantly, Able Foods is now positioned to scale sustainably while continuing to support more Australians living with disability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233c0609 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"233c0609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Key Messages<\/strong><\/h4>\n<p>Crafting key messages that emphasised the advantages of choosing Able Foods TheHypeSociety focused on clear and concise messaging that highlighted benefits of purchasing from national leader in the NDIS meal delivery category. These messages were woven into the various campaign elements to create a consistent narrative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56172bac elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"56172bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Audience Development<\/strong><\/h4>\n<p>TheHypeSociety conducted thorough research to identify and understand the target audience. Demographics, interests, and online behaviour were taken into account to create buyer personas. By understanding the audience&#8217;s needs, the campaign aimed to provide tailored solutions and content that would resonate with potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-25950fc6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25950fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-784b9de3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"784b9de3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11220f7c\" data-id=\"11220f7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b435637 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2b435637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><b>Business Impact<\/b><\/h1>\n<p><b>What This Means for Able Foods<\/b><\/p>\n<p class=\"p1\"><span class=\"s1\">By combining <\/span><b>performance-driven paid media<\/b><span class=\"s1\"> with <\/span><b>long-term SEO investment<\/b><span class=\"s1\">, Able Foods now benefits from:<\/span><\/p>\n<ul>\n<li>\n<p class=\"p1\">A predictable pipeline of qualified NDIS leads<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Reduced reliance on any single acquisition channel<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Improved brand visibility across paid and organic search<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Clear, end-to-end attribution across forms, calls, and downloads<\/p>\n<\/li>\n<\/ul>\n<p class=\"p4\">Most importantly, Able Foods is now positioned to scale sustainably while continuing to support more Australians living with disability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0727b0a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0727b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SPEAK TO OUR TALENTED TEAM TODAY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bfa7c8b\" data-id=\"1bfa7c8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b47912b elementor-widget elementor-widget-video\" data-id=\"b47912b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.thehypesociety.com.au\/staging\/wp-content\/uploads\/2025\/03\/Able-Foods-UGC-Nov.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","class_list":["post-18029","case-studies","type-case-studies","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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